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How Heartbreaker Salon Attracted
26,937+ New Client Actions with
Strategic Google Ads Campaigns

How Heartbreaker Salon Attracted 26,937+ New Client Actions with Strategic Google Ads Campaigns

A Deep-Dive into How We Boosted a Top
Vancouver Salon’s Visibility, Calls & Conversions

READ ON

2,008

PHONE CALLS

26,937

TOTAL CONVERSIONS

CA$ 134,604.18

AD SPEND

106,522

TOTAL CLICKS

About the Client

Heartbreaker Salon, located in Mount Pleasant, Vancouver, has been one of the city’s top-rated hair studios since 2011. Known for its Davines Concept Salon credentials and a team of inclusive, expert stylists, the salon specialises in balayage, vivids, ombre, precision cuts, and sustainable beauty practices. With growing competition and a loyal but local clientele, Heartbreaker sought to expand its digital reach and turn online visibility into booked appointments.

The Challenge

Despite their strong service offering, Aportto faced challenges in:
  • Heavy competition in the Vancouver salon market
  • Low online visibility despite strong brand reputation
  • Irregular appointment bookings during off-peak hours
  • High cost per acquisition on previous digital efforts
  • Needed better local targeting and measurable campaign results

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns

To meet these goals, we implemented a robust, multi-layered Google Ads strategy, combining
various campaign types tailored to different stages of the customer journey:

Performance Max Campaigns

Focused on driving local awareness and broad reach across Google’s inventory— YouTube, Search, Maps, and Display. Targeted based on location signals, interests, and custom audience segments.
GETINTOUCH

Search Campaigns (Broad & Exact)

Focused on high-converting keywords like “best balayage Vancouver,” “inclusive hair salon,” “hair color specialists near me,” and more.
GETINTOUCH

Target CPA Bidding

Leveraged Smart Bidding to automatically optimize for conversions at an efficient cost per acquisition.
GETINTOUCH

Ad Extensions

Included sitelinks for direct bookings, call extensions, and location pins for salon visits.
GETINTOUCH

Dynamic Search Ads (DSA)

Captured additional relevant traffic not directly covered by static search keywords.
GETINTOUCH

The Results

  • 106,522 Clicks across all campaigns
  • 20,214,652 Impressions boosting brand visibility
  • CTR of 0.53%, highly competitive in a saturated local niche
  • Average CPC of CA$1.26, with top-performing campaigns as low as CA$0.34
  • Total Ad Spend: CA$ 134,604.18
  • 26,937 Total Conversions, including 2,008 direct phone calls
  • Performance Max Campaign CPC as low as CA$0.74
  • Search Campaign CTRs up to 44.86%
  • Steady appointment bookings and increased local salon visits
CONVERSIONS
0
TOTAL AD SPEND
CA 0
TOTAL CLICKS
0

Client Testimonial

“The growth we’ve experienced since launching our Google Ads campaigns has been phenomenal. Not only have our bookings increased, but we’ve also seen a huge lift in local brand awareness. The strategy helped fill our slower hours and brought in a steady stream of new and returning clients. We finally feel like we’re making the most of our online presence.”
Heartbreaker Salon, Vancouver

You might also like

Ready to Grow Your Salon Business?

Whether you’re a local boutique salon or a multi-location beauty brand, our high-performance Google Ads strategies can help you attract more clients, increase bookings, and improve cost-efficiency.
Let’s talk! Contact us for a free strategy call today.

24,859,684+

Leads Driven For Clients

$ 24,859,684+

Revenue Driven For Clients

3,212,407

Hours of Expertise
Discover how we can help your business grow
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