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ABA Therapy Services Digital Advertising
Success: Maximizing Conversions and
Expanding Reach

Achieving Significant Results with Over 35,800 Clicks and 900
Conversions Across Multiple States

READ ON

900

CONVERSIONS

$60,007

CONVERSION VALUE

CA$11,160

AD SPEND

35,800

CLICKS

Client Overview

ABA Therapy Services is a compassionate and dedicated provider of Applied Behavior Analysis (ABA) therapy, specializing in helping children with Autism Spectrum Disorder (ASD) thrive through personalized, one-on-one care. Serving multiple states including North Carolina, Indiana, Georgia, and Tennessee, their mission is to offertransformative, family-centered therapy in homes, schools, and communities.

The Challenge

  • Highly Competitive Healthcare Market: Operating in the behavioral health and therapy services sector, competing with both local and national providers.
  • Targeting Diverse Demographics: Reaching families with children in need of ABA therapy, across various regions, with varying needs and insurance coverage.
  • Maximizing Conversions: Ensuring that clicks from ads translated into consultations, driving meaningful interactions without overspending.
  • Optimizing Budgets Across Multiple States: Scaling advertising campaigns across diverse geographies while maintaining cost-efficiency and increasing lead quality.

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns Executed

To meet ABA Therapy Services’ objectives, we developed a multi-layered digital advertising
approach that emphasized targeted reach, engaging creatives, and efficient budget allocation.

Top-of-Funnel Awareness:

We launched Google Search Ads across different states, targeting key cities in North Carolina, Indiana, Virginia, Georgia, Arizona, and Tennessee. By using high- intent keywords related to ABA therapy services and autism support, we reached families actively searching for specialized care.
GETINTOUCH

Geographically-Targeted Campaigns

Specific campaigns were set up for each state, ensuring the right local audience was reached with relevant information about ABA Therapy Services. North Carolina, Indiana, and Virginia campaigns focused on local visibility, while other campaigns in states like Georgia and Arizona highlighted the regional reach.
GETINTOUCH

Ad Formats and Bidding Strategies

We utilized “Maximize Clicks” bidding strategies to drive as many high-quality clicks as possible while maintaining a steady cost per click (CPC). The ads were optimized to focus on high- conversion keywords and localized targeting for better results.
GETINTOUCH

Ongoing Campaign Optimization

Through continuous A/B testing of ad copy, landing pages, and targeting, we identified the best-performing variations and optimized based on real-time data. With dynamic adjustments to ad spend, we scaled campaigns efficiently, ensuring maximum return on ad spend (ROAS).
GETINTOUCH

Conversion-Focused Campaigns

The goal was to drive qualified leads and consultations. The conversion value was tracked rigorously, allowing the campaign to prioritize high-conversion areas and better allocate resources.
GETINTOUCH

The Results

  • 35,800 Clicks: Driving substantial traffic to the ABA Therapy Services website, indicating strong interest and engagement.
  • 84,790 Impressions: Maximizing brand visibility across multiple states and cities.
  • Ad Spend: CA$11,160: Budget managed efficiently with optimal ad spend allocation across various states.
  • 900 Conversions: Delivering high-quality leads and driving meaningful action in the form of consultations and inquiries.
  • 24,382 Conversions – Increased purchases through optimized campaigns.
CONVERSIONS
0
CLICKS
0
AD SPEND
CA$ 0
IMPRESSIONS
0

Client Testimonial

"The team at Magic Clickz was instrumental in helping us scale our digital advertising efforts. With their expertise in Google Ads, we saw remarkable improvements in both our reach and conversion rates. We were able to effectively engage with families seeking ABA therapy services, and the results speak for themselves. We’re excited to continue working together!"
Marketing Director,
ABA Therapy Services

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