Gran Insurance’s Digital Expansion:
Capturing Over 2K Leads with Google Ads
How Targeted Google Ads Helped Gran
Insurance Drive 2,164+ Conversions, 794
Phone Calls & 6.75% CTR While Keeping CPC
at Just $1.55

2,164+

CONVERSIONS

$31,583.41

SPENT

$1.55

AVG. CPC

20,359

CLICKS

Client Overview

Gran Insurance is a trusted, licensed health insurance agency committed to supporting the Hispanic community in the United States. Known for its hands-on customer service and deep understanding of programs like Obamacare, Gran Insurance provides affordable, reliable solutions tailored to families’ needs—whether for health, dental, life, or supplemental coverage.

The Challenge

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns Executed

We launched a comprehensive Google Ads strategy that included:

Search Campaigns

Focused on high-intent keywords like “Obamacare insurance” and “affordable health insurance near me”

aPerformance Max (PMax)

Campaigns to expand across Google’s
ecosystem with AI-driven asset
optimization

Call-Only Ads

Designed to drive direct advisor contact

Location Targeting

For states with high Hispanic populations,<br>
ensuring relevance and resonance

Conversion Optimization Strategy:

Using Maximize Conversions & Target CPA bidding for all lead-generation campaigns

Conversion Optimization Strategy:

Despite policy-related ad limitations and disapprovals, each campaign was continually optimized using Google’s best practices to improve conversion rates and ROI.

The Results

CLICKS
0
CTR
0
AVG CPC
$ 0
CONVERSIONS
0 +

Client Testimonial

“Our collaboration with the Google Ads team was instrumental in expanding Gran Insurance’s reach within the Hispanic community. The results speak for themselves—thousands of new leads, hundreds of calls, and significantly more families now protected. The strategic keyword targeting and campaign structure made all the difference, even in a competitive and policy-sensitive category.”
Digital Marketing Manager at
Gran Insurance

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Ready to Reach More Insurance Leads with Google Ads?

Whether you’re offering health, life, or supplemental insurance, our performance-driven Google Ads
strategies can help you attract more qualified leads, drive inbound calls, and increase policy sign-ups.

24,859,684+

Leads Driven For Clients

$ 24,859,684+

Revenue Driven
For Clients

3,212,407

Hours of
Expertise
Discover how we can help your business grow

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