Gran Insurance’s Digital Expansion:
Capturing Over 2K Leads with Google Ads
How Targeted Google Ads Helped Gran
Insurance Drive 2,164+ Conversions, 794
Phone Calls & 6.75% CTR While Keeping CPC
at Just $1.55
2,164+
CONVERSIONS
$31,583.41
SPENT
$1.55
AVG. CPC
20,359
CLICKS
Client Overview
The Challenge
- Navigating policy limitations and frequent ad disapprovals in a regulated industry
- Reaching Spanish-speaking and Hispanic audiences actively searching for affordable insurance options
- Maintaining high lead volume while keeping acquisition costs low
- Driving direct phone calls and conversions during Open Enrollment
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns Executed
Search Campaigns
aPerformance Max (PMax)
ecosystem with AI-driven asset
optimization
Location Targeting
For states with high Hispanic populations,<br>
ensuring relevance and resonance
Conversion Optimization Strategy:
Conversion Optimization Strategy:
The Results
- 301,448+ Impressions across Search & PMax
- 20,359 Clicks generated from highly relevant audiences
- 6.75% CTR indicating strong ad relevance and messaging
- 2,164+ Conversions tracked (form submissions & calls)
- 794 Direct Phone Calls from ad interactions
- $1.55 Avg CPC, showing cost efficiency in a competitive market
- $31,583.41 Total Ad Spend with an excellent cost-per- lead
Client Testimonial
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