CustomPlushToys.com Scales to
150,000+ Conversions and $1.6M in
Sales Value with a Precision-
Focused Google Ads Strategy

CustomPlushToys.com Scales to 150,000+ Conversions and $1.6M in Sales Value with a Precision- Focused Google Ads Strategy

How our strategic use of Search Campaigns and
high-converting keywords delivered millions of
impressions, thousands of phone calls, and over
150K conversions for a top U.S. custom toy manufacturer.

150,942+

TOTAL CONVERSIONS

CA$2,970,091

CONVERSION VALUE

$1.4M

IMPRESSIONS

2.1M+

TOTAL CLICKS

Client Overview

CustomPlushToys.com, powered by Binkley Toys Inc., is a premier U.S.-based custom plush toy manufacturer with over 25 years of industry expertise. From helping children’s book authors bring characters to life to delivering large-scale promotional plush mascots for global brands like Facebook, McDonald’s, Boeing, and National Geographic—CustomPlushToys.com specializes in end-to-end toy creation, fulfillment, and brand-building solutions across the U.S., Canada, and Europe. With its unique toy development formula, fulfillment system, and strong reputation for quality and innovation, the company serves inventors, authors, and corporate clients alike.

The Challenge

Despite Artel Salon’s strong reputation and client satisfaction, they faced challenges in:

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns Executed

We executed a multi-phase Google Ads strategy centered around:

Search Campaigns

Focused on high-intent keywords related to custom plush toys, book character toys, toy inventor solutions, and corporate giveaways.

SKAG Campaigns (Single Keyword Ad Groups)

Deployed to improve Quality Scores and ensure hyper-relevant ads for each core search intent, leading to higher CTR and lower CPC.

Location-Specific Campaigns (U.S. & Canada)

Tailored to key markets with localized messaging and optimized bidding strategies.

Conversion-Focused Bidding

We used Maximize Conversions and Maximize Conversion Value strategies, supported by structured A/B testing to drive meaningful actions.

The Results

CONVERSIONS
0 +
CONVERSION VALUE
$ 0 +
AVERAGE CPC
$ 0
SPENT
$ 0

Client Testimonial

"Before Google Ads, our outreach was heavily reliant on word-of-mouth and referrals. Thanks to this incredible campaign strategy, we’ve reached thousands of new customers and seen a significant spike in quote requests and phone calls. The insights and results were beyond our expectations."
Team at CustomPlushToys.com
Binkley Toys Inc.

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Ready to Elevate Your Salon’s Visibility and Bookings?

Whether you’re a single-location boutique or a multi-branch salon, our performance-driven Google Ads strategies can help you attract more clients, lower your cost per booking, and build long-term growth.

24,859,684+

Leads Driven For Clients

$ 24,859,684+

Revenue Driven For Clients

3,212,407

Hours of Expertise
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