Beauty & Wellness on Olive
Generates 388 Conversions with a
4.43% CTR Using Strategic Google
Ads Campaigns
focused campaigns helped a luxury med spa in
Saint Louis boost inquiries and fill treatment
$7,336.55
AD SPEND
388
TOTAL CONVERSIONS
4.43%
CTR%
$18.91
CPC
About the Client
Beauty & Wellness on Olive is a premier med spa located in the heart
of Saint Louis. Offering treatments like $8/unit Tox, $500 dermal fillers,
and cutting-edge laser liposuction using Alma BeautiFill, the clinic is
led by the experienced and trusted Dr. Hagos. Known for its
personalized consultations, elegant ambiance, and advanced
aesthetic services, Beauty & Wellness on Olive caters to clients
seeking refined, natural-looking results.
The Challenge
- Limited Online Visibility: Despite stellar reviews and a compelling portfolio, Nova Photos struggled to reach engaged couples actively searching for photographers in a competitive local market.
- Inconsistent Lead Generation: With wedding bookings being highly seasonal, Nova Photos needed a steady stream of high-intent leads to maintain business momentum throughout the year.
- Lack of Campaign Focus: Their earlier campaigns were generic and didn’t cater to specific services like engagement shoots, photo booths, or videography—missing opportunities to upsell and diversify revenue streams.
Services Used
Google Ads
Attract higher-quality leads and boost your conversions.
Facebook Ads
Be where your shoppers are and drive more traffic and sales.
Youtube Ads
Drive foot traffic to your store and elevate your offline sales.
Graphic Design
Showcase your brand to boost reach and drive engagement.
SEO
Show your app to the right users and boost downloads and engagement.
Campaigns Executed
Search Campaigns (Tox, Fillers, Liposuction)
- Targeted high-converting local keywords such as “$8 Botox near me,” “liposuction Saint Louis,” and “filler specials STL”
- Separate ad groups for each service to drive relevant traffic and optimize ad copy
- Bidding strategy: Maximize Conversions and Target CPA
Performance Max Campaign
Optimization Focus
- Daily budget allocation based on campaign performance (ranged from $7– $22/day)
- Robust conversion tracking (form fills, calls, appointment requests)
- Continuous ad testing and keyword refinements to improve cost-efficiency
The Results
In just a few months, Beauty & Wellness on Olive saw significant performance gains through Google Ads:
- • 388+ Conversions generated across Botox, Filler & Liposuction campaigns
- • $18.91 Cost per Conversion, well below industry average
- • $7,336+ Ad Spend resulting in strong lead volume
- • 4.43% CTR, reflecting high engagement from local audiences
Highlights
- • The Botox campaign alone generated 126+ conversions with a 23.82% conversion rate
- • The filler campaign drove strong interest at a cost per lead of just $29.43
Client Testimonial
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