Transforming Clicks into Clients: A Scalable Paid
Ads Strategy for a Multi-Location Hair Salon
PHONE CALLS
TOTAL CONVERSIONS
IMPRESSIONS
TOTAL CLICKS
Artel Salon is a highly acclaimed, multi-location hair salon in
Vancouver, British Columbia, with four premier locations: Cambie,
Fraser, Mt Pleasant, and their HQ on W 8th Avenue. Known for their
mastery in Balayage, Ombre, and precision haircuts, Artel is staffed
with award-winning stylists and is regularly ranked among the top
salons in Vancouver.
Despite their strong service offering, Aportto faced
challenges in:
Attract higher-quality leads and boost your conversions.
Be where your shoppers are and drive more traffic and sales.
Drive foot traffic to your store and elevate your offline sales.
Showcase your brand to boost reach and drive engagement.
Show your app to the right users and boost downloads and engagement.
To tackle these objectives, we implemented a performance-focused, multi-layered Google Ads
strategy that included:
Retargeting families who had previously
engaged with the brand, offering them
additional information on therapy services,
the intake process, and unique selling
points like no waitlists and Medicaid
acceptance.
A/B testing for ad creatives, keywords, and
targeting to improve ad performance,
refine messaging, and maximize ROAS.
Whether you’re a single-location boutique or a multi-branch salon, our performance-driven Google Ads
strategies can help you attract more clients, lower your cost per booking, and build long-term growth.
