Artel Salon – Magic Clickz

How Artel Salon Attracted 7,161+
Leads and Boosted Salon Bookings
Across Vancouver with Google Ads

Transforming Clicks into Clients: A Scalable Paid
Ads Strategy for a Multi-Location Hair Salon

READ ON

Client Overview

Artel Salon is a highly acclaimed, multi-location hair salon in Vancouver, British Columbia, with four premier locations: Cambie, Fraser, Mt Pleasant, and their HQ on W 8th Avenue. Known for their mastery in Balayage, Ombre, and precision haircuts, Artel is staffed with award-winning stylists and is regularly ranked among the top salons in Vancouver.

The Challenge

Despite their strong service offering, Aportto faced
challenges in:

Maximizing visibility across all four locations online.

Increasing direct appointment bookings through digital ads.

Improve ad performance across various services and stylists

Reducing cost per lead while maintaining high-quality inquiries.

Capturing both new and returning clients via strategic campaign segmentation.

Services Used

Google Ads
Attract higher-quality leads
and boost your conversions.

Facebook Ads
Be where your shoppers are and
drive more traffic and sales.

Youtube Ads
Drive foot traffic to your store
and elevate your offline sales.

Graphic Design
Showcase your brand to boost
reach and drive engagement.

SEO
Show your app to the right users
andboost downloads and engagement.

Campaigns Executed

To tackle these objectives, we implemented a performance-focused, multi-layered Google Ads
strategy that included:

Search Campaigns with Broad Match + Target CPA

Focused on high-intent converting keywords such as “certified translation for PR application” and “legal document translation Canada.”

GETINTOUCH

Mid-Funnel Engagement

Retargeting families who had previously engaged with the brand, offering them additional information on therapy services, the intake process, and unique selling points like no waitlists and Medicaid acceptance.

GETINTOUCH

Bottom-of-Funnel Conversion

Conversion-optimized ads, focusing on lead capture for inquiries and scheduling consultations. Additionally, we promoted calls through call extension ads to increase phone calls for immediate assistance.

GETINTOUCH

Ongoing Optimization

A/B testing for ad creatives, keywords, and targeting to improve ad performance, refine messaging, and maximize ROAS.

Dynamic Budget Allocation

Budget was dynamically adjusted across various campaigns based on performance to prioritize high- performing keywords and demographics, ensuring scalable growth and cost efficiency.

GETINTOUCH

The Results

• Generated 7,161+ appointment inquiries, including 378+ direct phone calls

• Drove 47,725+ quality clicks across campaigns with 1.49M+ impressions

Achieved high-efficiency CPCs (as low as CA$0.62), maximizing ROAS

• Consistent appointment growth across all salon branches, with clear lift in branded and service-based searches

• CTR of 3.20%, indicating strong ad relevance and engagement

• Built strong visibility for high-value keywords like “Balayage Vancouver” and “Best Hair Salon Mount Pleasant”

APPOINTMENT INQUIRIES

0 +

PHONE CALLS

0 +

AVERAGE CPC

CA$ 0

CLICKS

0 +

Client Testimonial

“We’ve always prided ourselves on providing an amazing in-salon experience, but getting in front of new clients online was a different challenge. The team brought clarity and structure to our Google Ads strategy—and the results have been phenomenal. We’ve seen steady growth in bookings across all our locations, and our visibility has never been stronger.”

Aportto Translations, Vancouver

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Ready to Elevate Your Salon’s Visibility and Bookings?

Whether you’re a single-location boutique or a multi-branch salon, our performance-driven Google Ads
strategies can help you attract more clients, lower your cost per booking, and build long-term growth.

LET’S TALK! SCHEDULE YOUR FREE STRATEGY CALL TODAY.

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Leads Driven For Clients

$ 24,859,684+

Revenue Driven For Clients

3,212,407

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