Aportto – Magic Clickz

Driving 2,549+ Certified Translation
Leads with Google Ads

How a Vancouver-Based Translation Company
Used Google Ads to Maximise Certified
Document Requests

READ ON

Client Overview

Aportto is a certified translation company based in Vancouver, British
Columbia, offering professional translation services for immigration,
legal, medical, and credential evaluation purposes. Their client base
includes individual immigrants, law firms, academic institutions, and
government agencies across Canada. With a wide range of services
covering over 100+ languages, their demand for high-quality certified
translations continues to grow in a multicultural environment.

The Challenge

Despite their strong service offering, Aportto faced
challenges in:

Reaching targeted audiences seeking urgent certified translations.

Scaling ad spend efficiently while maintaining a low cost-perlead.

Converting high-volume traffic into qualified inquiries and phone calls

Competing in a dense service market with local and national players

Services Used

Google Ads
Attract higher-quality leads
and boost your conversions.

Facebook Ads
Be where your shoppers are and
drive more traffic and sales.

Youtube Ads
Drive foot traffic to your store
and elevate your offline sales.

Graphic Design
Showcase your brand to boost
reach and drive engagement.

SEO
Show your app to the right users
andboost downloads and engagement.

Campaigns Executed

To drive performance, we implemented a robust Google Ads strategy with the following campaign
types:

Search Campaigns with Broad Match + Target CPA

Focused on high-intent converting keywords such as “certified translation for PR application” and “legal document translation Canada.”

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Mid-Funnel Engagement

Retargeting families who had previously engaged with the brand, offering them additional information on therapy services, the intake process, and unique selling points like no waitlists and Medicaid acceptance.

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Bottom-of-Funnel Conversion

Conversion-optimized ads, focusing on lead capture for inquiries and scheduling consultations. Additionally, we promoted calls through call extension ads to increase phone calls for immediate assistance.

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Ongoing Optimization

A/B testing for ad creatives, keywords, and targeting to improve ad performance, refine messaging, and maximize ROAS.

Dynamic Budget Allocation

Budget was dynamically adjusted across various campaigns based on performance to prioritize high- performing keywords and demographics, ensuring scalable growth and cost efficiency.

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The Results

As a result of our strategic PPC efforts, we
were able to generate a significantincrease
in both trafficand conversions.

• 19,704 Click

• 419,576 Impressions

• 2,549+ Conversions (Form Submissions + Requests)

• 447 Direct Phone Calls

• $50,253.82 Total Ad Spend

• 4.70% CTR | $2.55 Avg. CPC

• Optimized Target CPA Campaigns Achieved High Efficiency

The campaigns consistently delivered steady leads
across all service types with optimized cost-
perconversion and quality engagement.

CONVERSIONS

0 +

TOTAL AD SPEND

0 +

IMPRESSIONS

0

OTAL CLICKS

0 +

Client Testimonial

“We were looking for a partner who understood the nuances of certified translation marketing — and this team nailed it. Our inquiry volume has grown dramatically, and the quality of leads is spot on. We now receive more targeted requests from clients who are genuinely ready to purchase. The results speak for themselves.”

Aportto Translations, Vancouver

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Ready to Grow Your Translation Business?

Whether you’re offering certified document translations or scaling a multilingual services agency, our
performance-driven Google Ads strategies can help you increase qualified leads, reduce your cost-per
lead, and maximize ROI.

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