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ABA Therapy Digital Advertising Success:
Empowering Families with Transformative
Therapy

Achieving a 6.34 ROAS with Over 4,900 Conversions and
Significant Phone Engagement

READ ON

374+

CONVERSIONS

$59,069

AD SPEND

6.34x

ROAS

13,975+

CLICKS

Client Overview

ABA Therapy in Virginia Beach provides in-home and community- based ABA therapy for children. The goal was to increase awareness about the therapy services, drive conversions, and optimize the digital advertising efforts to ensure high ROI while serving children with autism and other behavioral challenges.

The Challenge

  • Highly Competitive Market: Operating in a sector with many providers,
    making it essential to stand out and communicate value effectively.
  • Diverse Client Needs: Reaching families with varying
    requirements for therapy (e.g., in-home, community-based) and
    different stages of their child’s journey.
  • Maximizing Conversions: Ensuring that the ad spend was
    utilized efficiently to bring in high-quality leads while
    maintaining a balanced cost per conversion.
  • Budget Optimization:Effectively scaling the ad
    campaigns while keeping costs manageable, especially
    with a relatively high customer acquisition cost.

Services Used

Google Ads

Attract higher-quality leads
and boost your conversions.

Facebook Ads

Be where your shoppers are and
drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store
and elevate your offline sales.

Graphic Design

Showcase your brand to boost
reach and drive engagement.

SEO

Show your app to the right users
andboost downloads and engagement.

Campaigns Executed

To meet the client’s goals, we implemented a multi-phase, conversion-focused strategy that
optimized reach, engagement, and conversion efficiency across various campaign types.

Top-of-Funnel Awareness:

Dynamic search ads targeting parents
looking for ABA therapy in Virginia Beach.
The campaign aimed to introduce ABA
Therapy as a trusted service that could
help address their child’s unique needs.

GETINTOUCH

Mid-Funnel Engagement

Retargeting families who had previously engaged with the brand, offering them additional information on therapy services, the intake process, and unique selling points like no waitlists and Medicaid acceptance.
GETINTOUCH

Bottom-of-Funnel Conversion

Conversion-optimized ads, focusing on lead capture for inquiries and scheduling consultations. Additionally, we promoted calls through call extension ads to increase phone calls for immediate assistance.
GETINTOUCH

Ongoing Optimization

A/B testing for ad creatives, keywords, and targeting to improve ad performance, refine messaging, and maximize ROAS.

Dynamic Budget Allocation

Budget was dynamically adjusted across various campaigns based on performance to prioritize high- performing keywords and demographics, ensuring scalable growth and cost efficiency.
GETINTOUCH

The Results

  • 13,975+ Clicks driving valuable traffic
  • 664,536+ Impressions across multiple platforms
  • 374+ Conversions, resulting in meaningful client engagements
  • 89+ Phone Calls from potential clients seeking more information
  • Ad Spend: $59,069
  • ROAS of 6.34x, demonstrating strong return on ad spend
  • Efficient scaling of campaigns while maintaining high
    conversion efficiency
CONVERSIONS
0 +
CLICKS
0 +
ROAS
0
ROAS
0 +

Client Testimonial

"Working with this digital advertising team has been transformative for our growth. Their strategic approach has helped us achieve incredible results, particularly in boosting enrollments and phone calls. The campaigns have delivered a strong ROI, and the support from the team has been top-notch throughout the process."
Marketing Director,
Aluma Care

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Google Ads strategies can help you achieve your goals.

Contact us today for a free strategy call and discover how we can help your business thrive!

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