Stepping into Digital Marketing To Grow Your Salon Business in 2022?

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You must have wondered why there’s so much hype about digital marketing or taking your business on the internet? There were businesses earlier which didn’t need such promotions and there are businesses that are reputed and have trusted goodwill, so why should they opt for digital marketing!?

A famous quote by Bill Gates answers all your questions and is undeniably the adhering truth of our time.

 If your business is not on the Internet then your business will be out of business

Nowadays the internet is accessible to everyone and the number of people going online for their needs is increasing every day! And marketing is all about reaching out to the people in the right place at the right time. So, you need to take your business to them via the internet where they spend most of their time.

Here are a few simple steps to get started with, to take your salon business on Internet –

Build an informative and creative website

The first step is to have an informative and attractive website for your salon. Building a website isn’t difficult, you just need to find a website development specialist to do the work for you.

A good website must have these elements –

Choose the right website builder and platform – 

To build your website you’ll need to find a perfect platform for your website to live on. The most popular website building platforms are – WordPress, Squarespace, Weebly, and Wix.

Proper color scheme and fonts – 

Choosing the right theme is also crucial as it will leave an impression of your brand on the users visiting your website.

A perfectly designed logo –

 The logo should reflect your brand. It should be creative, eye-catching and should leave a lasting impression for your brand to stand out from the crowd.

Showcase your services and pricing – 

You need to show your services on the website with clear pricing as these services are the main reason people will visit your website                

Make booking appointments easy – 

Your website should have a Book an Appointment button which should be easy to book and easily visible on the website.

Have powerful Imagery – 

The hair industry is a visual industry, after all; your visual identity is going to matter a lot.

Use creative, fun, and quirky before and after images 

Build a visual portfolio of your work

Leverage Your Client’s Reviews and Testimonials throughout your website.

Create Google My Business Profile & Get Your Business Listed on the Maps

Nowadays everyone uses smartphones for local searches like – hair salon near me, the best hair salon in my area, a barber near me, and so on. 
By creating a Google My Business Profile you can show your business to the people looking for your services through organic searches on Google

Google My Business Profile will allow you to appear on Maps & Pack Listings and also allows people to leave reviews for your business.

#Bonus Tip: There are my supported Customer Reviews Platforms that can be used to get more reviews for your business – Better Business Bureau, Clutch, Foursquare, Yelp, and more. 

Social Media Marketing Strategies

Level up your social media game to attract more customers. Regularly posting and updating your clients and followers about new offers, services on social media accounts can help you reach more people and showcase your brand.

There are many ways you can engage Customers on your Social Media. Like Educating them on Certain beauty Tips. Use polls or ask questions. This way you can create a Buzz. Try to use hashtag marketing for the same.

Use all the popular social media platforms to increase your targeted audiences like –

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • YouTube
  • LinkedIn

Use Paid Marketing Strategies/Digital Marketing Strategies to expand your reach and scale your salon business.

Digital marketing is a vast term, it’s like a big sea and you must not know in which direction you have to swim to achieve your marketing goals. There are many options to choose from like you can opt for SEO or PPC strategies – Google Ads, Bing, Social Media Marketing, Pinterest Marketing.

Hire a social media marketing expert to handle the hazel for you. Run ads on social media platforms and reach your target audience based on their interest, age, and gender.

Use Google Ads for instant results and pay for each click and get maximum return on ads spent.

#Bonus tip: Consider SEO (search engine optimization) and Google Ads to win over any business.

Google Analytics

Google Analytics helps you track all the traffic on your website on location, device, gender, and track all the possible leads from the website to ensure effective and efficient results.

Need more information on how these strategies work? Check out our case studies on how we helped these salons to grow their business.

Like what you see, reach out to our marketing experts to scale up your salon business!

Your comments are welcome and If you need any help, contact us at:

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