Google Ads Keyword research is essential for digital marketing success, and knowing your relevant market by focusing on keyword baskets will open the door to success.
It is like being able to know what your targeted customers are looking for and then placing your ads right in front of them. This post delves heavily into the process of keyword researching while remaining a vital aspect of optimizing your Google Ads campaigns.
We will reveal the difference between keyword specificity and ad performance, explain the various keyword match types that can enhance targeting accuracy, and guide you through everything you need to know with insights from the best Google Ads agency.
Stay tuned for our next blog, where we will explain how successful keyword research can help you reach your audience and enhance the effectiveness of your campaigns!
Did you know? Over 3.5 billion searches are conducted on Google every day! Choosing the right keywords can help your ads stand out in this vast ocean.
Table of Contents:
- What is keyword research?
- How Keyword Specificity Impacts Google Ads Performance
- Keyword Match Types
- What Types of Keywords Should Be Targeted and When?
What is keyword research?
For any successful online marketing strategy, keyword research is one of the most important components. Most customers will query phrases that include the product or service that you are offering. As in the case of running shoes: for example, such phrases will include “the best running shoes for flat foot”, “affordable female running shoes”, etc. Rather than competing on the broadest terms where dominating players are well-known brands, you can find and target longer phrases that will attract the right individuals who need what you have, especially when creating search ads.
By using these keywords in your product title, descriptions and ad copies, you can increase your chances of being found by the right audience. Tracking how these keywords perform allows you to refine your Google Ads keyword research strategy over time, keeping your business visible and competitive online.
Our Google Ads management services focus on keyword research, driving the right audience to your site, boosting your search engine rankings, and maximizing your advertising budget for better results.
How Keyword Specificity Impacts Google Ads Performance
When it comes to keywords, the more specific your research is, the better the campaign runs!
Using broad keywords, like “shoes,” might get you a lot of clicks, but those visitors may not be looking for what exactly you’re offering. On the other hand, if you use more specific keywords, like “women’s running shoes for flat feet,” through this you’re targeting people who know exactly what they want, and you’re more likely to get a sale. Effective Google ads management ensures that your keywords are targeting the right audience and driving the best results for your campaigns.
Specific keywords, also known as long-tail keywords, help you target more specific audiences. That is, fewer people might be searching for them, but the ones that do are going to be more interested in your products or services. So, if you want to get targeted traffic to your website, then being specific with your keywords is a way to success. However, one of the common mistakes of Google Ads keyword research is neglecting to balance specificity with search volume. Targeted niche audiences are, indeed, possible through long-tail keywords, but these need to carry enough search traffic themselves to make them worthwhile to pursue.
Keyword Match Types
We understand that keyword match types are essential for effectively targeting your audience. These match types allow you to control how closely a search query must match your keywords for your ads to appear. Here’s a brief overview:
- Broad Match: This is the default setting and allows your ad to show for searches that include misspellings, synonyms, related searches, and other variations of your keyword.
- Phrase Match: Your ad will show for searches that include the exact phrase of your keyword, along with any additional words before or after it. This helps you target a more specific audience.
- Exact Match: Your ad will only show for searches that exactly match your keyword or are very close variations. This is the most targeted option and can lead to higher conversion rates.
- Negative Keywords: This prevents your ad from showing for specific keywords you want to exclude. It helps refine your audience and ensures your ads reach the right people.
By understanding and using these keyword match types, you can further enhance your keyword strategy and effectively attract the right customers!
What Types of Keywords Should Be Targeted and When?
When it comes to targeting keywords, choosing the right types based on your goals and where you are in your marketing journey is essential. Here’s a friendly guide to the different types of keywords you should consider and when to use them:
1. Short-Tail Keywords
- What They Are: Broad keywords consisting of one or two words.
- Example: “Coffee”
- When to Use: Use these to attract a wide audience. For instance, a coffee shop might use “coffee” to draw in anyone searching for coffee-related topics, even if they aren’t looking for a specific product.
2. Long-Tail Keywords
- What They Are: Longer and more specific phrases that indicate clear user intent.
- Example: “Top-rated coffee shops with free Wi-Fi”
- When to Use: Ideal for targeting users who have a clear idea of what they want. A tourist looking for specific recommendations is likely to choose a coffee shop that matches their search.
3. Local Keywords
- What They Are: Keywords that include a specific location.
- Example: “Best Italian restaurant in [City Name]”
- When to Use: Essential for businesses targeting customers in a specific geographic area. A local pizzeria can attract nearby residents searching for pizza delivery options.
4. Branded Keywords
- What They Are: Keywords that include the name of your brand or product.
- Example: “Starbucks coffee”
- When to Use: Great for reaching customers who are already familiar with your brand. A customer searching for “Starbucks coffee” is likely looking to make a purchase, as they know what they want.
5. Competitor Keywords
- What They Are: Keywords that mention your competitors.
- Example: “Products from [Competitor’s Business Name]”
- When to Use: Useful for attracting customers by comparing different brands.
Note: This strategy is often best tested later when your marketing efforts are more established and profitable.
6. Seasonal Keywords
- What They Are: Keywords that are relevant during specific times of the year or events.
- Example: “Black Friday advertising strategies”
- When to Use: Use seasonal keywords to encourage trends. For example, a marketing agency might focus on holiday marketing strategies in November and December to boost engagement during the holiday season.
How Magic Clickz Helped the Business Grow
- Client: Love Necklace
- Category: Personalised Jewellery
- Magic Clickz executed a comprehensive digital marketing strategy, utilising Shopping Ads, Search Ads, Performance Max Campaigns, and Remarketing Campaigns.
- Our main focus was on keyword strategy, targeting high-converting keywords such as personalised jewellery, and custom name necklaces.
Performance Highlights:
- Total Orders: Over 8,000
By implementing a targeted keyword strategy, we significantly enhanced our online presence, showcasing the effectiveness of precise keyword targeting in digital marketing.
Check out More case studies from Magic Clickz
Discover How Magic Clickz Can Help You Unlock Keyword Research for Real Results
Looking for professional assistance with keyword analysis to maximize your Google Ads campaigns?
At Magic Clickz, a leading digital marketing agency in Indore, we specialize in creating customized keyword plans that effectively engage users. Whether your goal is to reach your target market or enhance conversion rates, our expert team excels in campaign management, ensuring a higher return on investment for our clients.
As a top PPC management agency, we provide outstanding Google Ads services. These services are designed to give you a competitive edge and expand your business operations. Don’t let unrelated keywords inflate your campaign costs let us help you identify the right keywords for your next campaign!
Reach out to the professionals at Magic Clickz and learn how to convert clicks to sales!
Explore More Expert Insights from Magic Clickz
Meta Ads for eCommerce in 2024: How to Boost Your eCommerce Business Growth
