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Scaling E-Commerce Sales for a Luxury
Swimwear Brand with Google Ads

Scaling E-Commerce Sales for a Luxury Swimwear Brand with Google Ads

Hyperlocal Campaigns Drove Over 14,507+ Patient
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INDUSTRY

Ecommerce

TENURE

Client Since 2019

ONGOING STRATEGIES

Google Ads, Meta Ads and Creative Optimization

Home / Works / Google Ads Case Study

Scaling E-Commerce Sales for a
Luxury Swimwear Brand with Google Ads

Discover how Shopcrush, a luxury swimwear brand, scaled its online sales and maximized return on ad spend through a high-impact Google Ads strategy. By partnering with our team, Shopcrush refined its targeting, optimized campaign structure, and leveraged data-driven bidding to overcome rising ad costs and inconsistent conversions. Through strategic audience segmentation, compelling creatives, and continuous performance optimization, the brand achieved stronger visibility, higher-quality traffic, and significant revenue growth. Explore the strategies behind this success and see how a well-executed Google Ads campaign can transform your eCommerce performance.

4,105

CONVERSIONS

$1.92M+

CONVERSION VALUE

$188,280

TOTAL SPEND

475,841

CLICKS

“Working with this team has completely transformed our online growth. They understood our brand, respected our voice, and delivered results that exceeded our expectations. The return on ad spend has been phenomenal, and we’ve seen a huge increase in both new customer acquisition and returning buyers. Their Google Ads strategy helped us scale without compromising our premium positioning.”

Bikini Crush Swimwear
Fort Lauderdale, FL

Before Magic Clickz

  • Needed to drive high-intent traffic to the online store while maintaining a low and sustainable cost per click (CPC).
  • Lacked full-funnel visibility (TOFU, MOFU, BOFU), limiting the ability to effectively attract, nurture, and retarget potential buyers.
  • Struggled to balance luxury brand aesthetics with performance-driven creatives that convert.
  • Faced intense competition in the eCommerce swimwear space, along with ad policy restrictions around product imagery.

After Magic Clickz

  • Implemented a full-funnel Google Ads strategy (TOFU, MOFU, BOFU), improving audience targeting, retargeting efficiency, and scalable customer acquisition.
  • Drove 475,841 high-intent clicks from 30.3M impressions, achieving a 1.57% CTR while maintaining an efficient $0.40 average CPC.
  • Generated 4,105 conversions at a controlled $45.80 CPA, producing $1.92M+ in conversion value from $188,280.70 total ad spend.
  • Preserved Bikini Crush’s luxury brand identity with premium, conversion-focused creatives, overcame ad policy challenges, and generated 55 direct phone calls from ads.

4,105

CONVERSIONS

$1.92M+

CONVERSION VALUE

$188,280

TOTAL SPEND

475,841

CLICKS

Bikini Crush Swimwear is a U.S.-based, woman-owned luxury
swimwear brand celebrated for bold designs, premium quality, and a
loyal fan base. With an established retail store in Fort Lauderdale, FL,
and a strong online presence, the brand aimed to scale its digital sales
while maintaining profitability across a competitive market.

Client Overview

Bikini Crush Swimwear is a U.S.-based, woman-owned luxury
swimwear brand celebrated for bold designs, premium quality, and a
loyal fan base. With an established retail store in Fort Lauderdale, FL,
and a strong online presence, the brand aimed to scale its digital sales
while maintaining profitability across a competitive market.

The Challenge

  • Needed to drive high-intent traffic to the online store while keeping the cost per click (CPC) efficiently low.
  • Lacked full-funnel visibility across TOFU, MOFU, and BOFU stages, limiting the ability to reach and retarget both new and returning customers effectively.
  • Required a balance between premium brand aesthetics and conversion-focused creatives to maintain Bikini Crush’s luxury identity while scaling sales.
  • Faced intense competition in the eCommerce space, along with advertising policy challenges due to product imagery and ad content restrictions.

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns

We launched a multi-funnel Performance Max strategy optimized for conversion value and ROAS,
paired with search ads to capture high-intent traffic. Campaign types included:

BOFU – Remarketing Performance Max

We activated BOFU Remarketing Performance Max campaigns to re-engage high-intent users such as cart abandoners and past site visitors. By prioritizing users already familiar with the brand, the campaigns drove strong purchase intent and efficiency, generating $162K+ in conversion value with an impressive 850% ROAS.
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MOFU – Mid-Funnel Performance Max

Our MOFU Performance Max strategy focused on warm audiences, including influencer followers, previous content engagers, and users who had interacted with the brand across channels. This approach helped nurture consideration and move users closer to conversion, resulting in $104K+ in conversion value.
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TOFU – Top-of-Funnel Performance Max

At the top of the funnel, we launched Performance Max campaigns aimed at reaching new, high-potential audiences and expanding brand awareness. These campaigns introduced the brand to fresh users while still driving measurable impact, contributing $129K+ in conversion value.
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Search Campaigns for Sales

We complemented Performance Max with high-intent Search campaigns to capture ready-to-buy shoppers actively searching for relevant products. Through refined keyword targeting and ad optimization, the campaigns achieved a 35.63% CTR with a low CPC of just $1.16, efficiently driving conversions.
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The Results

  • 475,841 Clicks | 30.3M Impressions | 1.57% CTR
  • $0.40 Avg. CPC | $188,280.70 Total Spend
  • 4,105 Conversions | $45.80 CPA | $1.92M+ Conversion Value
  • 55 Direct Phone Calls generated from ads
CONVERSIONS
0
CONVERSION VALUE
$ 0 +
CLICKS
0
TOTAL SPEND
$ 0

Client Testimonial

“Working with this team has completely transformed our online growth. They understood our brand, respected our voice, and delivered results that exceeded our expectations. The return on ad spend has been phenomenal, and we’ve seen a huge increase in both new customer acquisition and returning buyers. Their Google Ads strategy helped us scale without compromising our premium positioning.”
Bikini Crush Swimwear
Fort Lauderdale, FL

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