Google Ads Agency POV: Good Traffic vs Good Leads
This is a common issue for businesses investing in Google Ads services or PPC services without a clear focus on lead intent.
Google Ads’ New Campaign Total Budgets
Google Ads’ New Campaign Total Budgets What Changed, Who It’s For, and When to Use It Google Ads has quietly rolled out an update that changes how advertisers can plan and control spend for short-term campaigns. Campaign Total Budgets are now available (open beta) for Search, Performance Max, and Shopping campaigns. Instead of managing daily […]
A PPC Agency’s Insights on Top 5 PPC Mistakes in 2025
A PPC Agency’s Perspective The Mistakes Quietly Draining Ad Budgets in 2026 The PPC Mistakes We Still See as an Agency, and Why They’re Costlier in 2026 Pay-per-click advertising has always promised speed. Launch campaigns, drive traffic, generate leads, and grow revenue fast. Yet as businesses close out 2025 and prepare for 2026, a harsher […]
ChatGPT Advertising: The Next Frontier for Paid Ads
If you’ve been keeping an eye on AI, you already know ChatGPT isn’t just changing the way we interact online it’s quietly reshaping the marketing landscape. But what if this conversational AI could also become a playground for paid ads? That’s exactly the question marketers like us are starting to explore. Imagine reaching your audience […]
Google Ads Update: No More Automatic Account-Default Conversion Goals
Google Ads is rolling out an important change to how conversion goals are set by default — one that could help advertisers cut wasted spend and keep campaigns focused on what really matters. Starting November 17, new conversion actions created via the API will no longer automatically be set as account-default goals. For businesses running […]
Google Ads Now Recommends One-Click Linking with Google Analytics
Source: Search Engine Land Google has rolled out a helpful update for advertisers: if your Google Ads account isn’t linked with Google Analytics, you may now see a one-click recommendation to connect the two. This feature appears under the Recommendations tab in your Google Ads Campaigns dashboard, making it simpler than ever to bridge the […]
Google Tests Brand Profiles in Merchant Center Next: A New Way for Retailers to Stand Out
Google is piloting Brand Profiles in Merchant Center Next, a new feature designed to help retailers showcase their story, values, and offers directly in Google Search results. This update reflects Google’s broader shift toward making shopping experiences more immersive, brand-driven, and customer-centric. Why Brand Profiles Matter for Retailers Online shopping is more competitive than ever, […]
What You Really Need to Pay for PPC Management Services? Navigating the world of PPC management services can feel like a maze: budgets fluctuate, percentages change, and pricing models seem like a code you just can’t crack. But don’t worry, you’re not alone in this! In this blog, we’re going to simplify the complex world […]
Tips for Effective PPC Advertising: Navigating the Holiday CPC Trends
CPC trends rise as the holiday season approaches, with competition for shoppers’ attention intensifying. With more advertisers in the mix, PPC advertising costs and CPC trends rise, making it harder for businesses to stand out. Many advertisers find it challenging to capitalize on the opportunities of the holiday season, causing them to fall behind in […]
Top 5 Signs Your PPC Campaign Isn’t Working: Time to call the best PPC Agency
Introduction Are you investing heavily in Pay-Per-Click (PPC) ads but not seeing the desired results on your website? It might be time for some PPC TLC! PPC advertising is a powerful tool that can drive traffic, generate leads, and boost sales. However, if not managed correctly, it can become a costly endeavor with minimal returns. […]
