Category: Google

Reading Time: 11 minutesGoogle Ads is a leading pay-per-click (PPC) marketing platform and has established itself as one of the most powerful tools in the digital marketing ecosystem. Launched in 2000 with just 350 advertisers aiming to increase their brand visibility, Google Ads has grown exponentially, now hosting over 2 million marketers and generating billions in revenue for […]

Reading Time: 15 minutesRunning effective and targeted Google Ads can help any business reach its visibility, traffic and conversion goals. However, many advertisers make common mistakes during Google Ads keyword research, hindering their success. This article discusses ten of these Google Ads keyword research mistakes and provides actionable strategies to avoid them, ensuring your PPC campaigns are both […]

Reading Time: 10 minutesThe holiday shopping season is no longer just limited to Black Friday and Cyber Monday. Consumers are now beginning their holiday shopping much earlier and continuing well after the traditional rush. In fact, in 2023, eight days in December alone outperformed the sales of Cyber Monday. It proves that holiday shopping trends have drastically shifted. […]

Reading Time: 12 minutesGoogle Ads is one of the most effective tools for driving traffic to your website, but success doesn’t just depend on targeting the right keywords. Equally important are Google Ads Negative Keywords. These are the terms you tell Google not to show your ads for, helping to filter out irrelevant traffic and ensuring your budget […]

Reading Time: 5 minutesGoogle Ads has announced a significant Google Ads update that will impact advertisers: by March 2025, they will phase out Enhanced CPC (eCPC) for both Search and Display ad campaigns. If you’re unfamiliar with eCPC or wondering how this Google Ads update will affect your advertising strategy, don’t worry! While this change may seem substantial, […]

Reading Time: 8 minutesGoogle Ads keyword research is a cornerstone of successful Google Ads campaigns. It’s all about understanding what potential customers are searching for and how to connect with them effectively.  In our last blog, we discussed the importance of keyword specificity and its impact on ad performance, as well as how different keyword match types can […]

Reading Time: 6 minutesGoogle Ads Keyword research is essential for digital marketing success, and knowing your relevant market by focusing on keyword baskets will open the door to success.  It is like being able to know what your targeted customers are looking for and then placing your ads right in front of them. This post delves heavily into […]

Reading Time: 4 minutesGoogle is rolling out a big update by the end of this year, adding new tools to make your campaigns even better. These updates, part of the Google Ads updates, include more powerful AI features, better insights, and greater control for your ads. We’re excited to share these Google Ads updates that will help businesses […]

Reading Time: 8 minutesFacing Difficulty in Reaching Your Ideal Audience? Fine-Tune Your Demand Gen Approach Demand Gen Campaigns are a powerful tool for capturing the attention of new audiences and sparking interest in your brand. At Magic Clickz, an ROI-driven digital marketing agency, we bring you an expert guide on setting up a Demand Gen campaign that not […]

Reading Time: 8 minutesHow the Google Ads Discovery Ads Upgrade Transforms Demand Gen with New Features 2024 The world of digital advertising is constantly evolving, and Google Ads is leading the charge with its latest innovation. In 2024, Google is making a significant shift from Google Discovery Ads to the newly enhanced Google Ads Demand Gen Campaigns. This […]