What Does a Google Ads Agency Do?
(And Why Most Business Owners Hire One Too Late) What is a Google Ads Agency? A Google Ads Agency is a team of experts who turn your ad spend into real results, delivering qualified leads, higher ROI, and measurable growth rather than just clicks and traffic. They understand how to target the right audience, write […]
Google Ads Agency POV: Good Traffic vs Good Leads
This is a common issue for businesses investing in Google Ads services or PPC services without a clear focus on lead intent.
Google Ads’ New Campaign Total Budgets
Google Ads’ New Campaign Total Budgets What Changed, Who It’s For, and When to Use It Google Ads has quietly rolled out an update that changes how advertisers can plan and control spend for short-term campaigns. Campaign Total Budgets are now available (open beta) for Search, Performance Max, and Shopping campaigns. Instead of managing daily […]
What Is AI Max in Google Ads?
What Is AI Max in Google Ads? A Practical Guide for Businesses Google Ads has been steadily moving away from keyword-only targeting for years. Broad match, Smart Bidding, and automated creatives all pointed in the same direction: intent matters more than exact phrasing. AI Max is Google making that shift explicit. If you’ve recently seen […]
Google Ads Just Lowered Audience Size Limits to 100
Google Just Lowered Audience Size Limits to 100 Why This Quiet Update Matters Google doesn’t usually make noise about its most impactful PPC changes. This is one of them. Google has reduced the minimum audience size requirement to just 100 users across Search, Display, and YouTube. This applies to remarketing lists, customer lists, and Audience […]
Google Ads Agency POV: What Is ChatGPT Shopping?
Google Ads Agency POV What Is ChatGPT Shopping? Search is changing again. But this time, it’s not just Google rewriting the rules. It’s AI. If you’re a business owner, marketer, or advertiser, you’ve probably already noticed that users aren’t just searching anymore. They’re asking. They’re comparing. They’re deciding inside AI interfaces. And one of the […]
A PPC Agency’s Insights on Top 5 PPC Mistakes in 2025
A PPC Agency’s Perspective The Mistakes Quietly Draining Ad Budgets in 2026 The PPC Mistakes We Still See as an Agency, and Why They’re Costlier in 2026 Pay-per-click advertising has always promised speed. Launch campaigns, drive traffic, generate leads, and grow revenue fast. Yet as businesses close out 2025 and prepare for 2026, a harsher […]
ChatGPT Advertising: The Next Frontier for Paid Ads
If you’ve been keeping an eye on AI, you already know ChatGPT isn’t just changing the way we interact online it’s quietly reshaping the marketing landscape. But what if this conversational AI could also become a playground for paid ads? That’s exactly the question marketers like us are starting to explore. Imagine reaching your audience […]
Meta Ads Automation Era: What Marketers Must Know?
Meta Ads Automation Era: What Marketers Must Know? If you’ve been in the digital marketing loop lately, you’ve probably heard the whispers – or maybe the not-so-whispers – about Meta moving toward fully automated advertising. From Advantage+ campaigns to AI-generated creatives, marketers everywhere are asking the same question: what happens when the system decides for […]
Google Ads Update: No More Automatic Account-Default Conversion Goals
Google Ads is rolling out an important change to how conversion goals are set by default — one that could help advertisers cut wasted spend and keep campaigns focused on what really matters. Starting November 17, new conversion actions created via the API will no longer automatically be set as account-default goals. For businesses running […]
