Filomena Salon & Spa faced significant challenges in attracting new clients
and securing appointments. Overcoming these issues required a strategic
approach to enhance visibility and appeal.
Another hurdle was optimizing ad campaigns to maximize conversion rates.
This involved carefully managing and refining the performance to boost
revenue effectively.
Efficiently running Google Ads across different services presented a challenge.
Tailoring strategies to highlight unique offerings was essential for improving
overall campaign performance.
Branding & Targeted Messaging: Branding and consistent messaging were crucial for Filomena Salon & Spa. We focused on establishing a cohesive brand identity that resonates with clients. Our key insight was that clients want an exceptional salon experience that leaves them feeling rejuvenated and confident. This guided our campaigns to ensure that Filomena was seen as more than just a salon—it’s a destination for transformation.
YouTube & Programmatic Video/Display: To boost brand awareness and attract new clients, we utilized YouTube and programmatic display advertising. We targeted potential clients interested in beauty and wellness, using custom audiences to reach individuals likely to engage with our services. This approach helped build trust and establish Filomena as a go-to salon in the community.
PMax Campaigns: To boost brand awareness and attract new clients, we utilized YouTube and programmatic display advertising. We targeted potential clients interested in beauty and wellness, using custom audiences to reach individuals likely to engage with our services. This approach helped build trust and establish Filomena as a go-to salon in the community.
Lead Quality Tracking: Improving lead quality tracking was essential. We implemented advanced tracking tools to monitor where leads originated, enabling us to optimize campaigns for higher quality inquiries. This data-driven approach allowed us to focus on leads that were more likely to convert into bookings.
Phone Call Campaigns: We launched targeted phone call campaigns using call extensions on Google and lead generation campaigns on social media. These efforts significantly increased the number of qualified calls to the salon, allowing Filomena to connect directly with potential clients and enhance the booking process.
Remarketing: Given the nature of the salon industry, remarketing was a key component. We targeted website visitors who engaged with our content but hadn’t booked appointments. By focusing on these warm leads, we successfully encouraged more visitors to schedule services, significantly boosting our conversion rates.
Targeted Search Campaigns: Our targeted search ads played a vital role in prospecting for new clients. By using call and location extensions, we effectively lowered the cost per lead and attracted high-quality prospects who were actively searching for salon services in the area.
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