Restructured keyword targeting to focus on terms relevant to luxury swimwear, unique designs, and custom offerings. This strategic approach aimed to enhance visibility and drive efficiency in search results.
Leveraged data analytics to refine Shopcrush's target audience based on demographics, behaviors, and interests. This allowed for tailored ad campaigns aimed at reaching individuals actively seeking luxury swimwear and custom designs.
Developed a strategy to highlight Shopcrush's creativity, affordability, and ethical responsibility. This positioning aimed to differentiate Shopcrush in the competitive e-commerce landscape and resonate with the target audience.
Crafted ad copies that reflected Shopcrush's bold and spirited brand voice. The messaging focused on conveying the unique allure and quality of Shopcrush's swimwear, resonating with fashion-forward consumers.
Implemented an extensive A/B testing framework to optimize ad copies and campaigns. Hundreds of variations were tested across multiple sets to identify high-performing strategies and maximize campaign effectiveness.
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