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You must have wondered why there’s so much hype about digital marketing or taking your business on the internet? There were businesses earlier which didn’t need such promotions and there are businesses that are reputed and have trusted goodwill, so why should they opt for digital marketing!?

A famous quote by Bill Gates answers all your questions and is undeniably the adhering truth of our time.

 If your business is not on the Internet then your business will be out of business

Nowadays the internet is accessible to everyone and the number of people going online for their needs is increasing every day! And marketing is all about reaching out to the people in the right place at the right time. So, you need to take your business to them via the internet where they spend most of their time.

Here are a few simple steps to get started with, to take your salon business on Internet –

Build an informative and creative website

The first step is to have an informative and attractive website for your salon. Building a website isn’t difficult, you just need to find a website development specialist to do the work for you.

A good website must have these elements –

Choose the right website builder and platform – 

To build your website you’ll need to find a perfect platform for your website to live on. The most popular website building platforms are – WordPress, Squarespace, Weebly, and Wix.

Proper color scheme and fonts – 

Choosing the right theme is also crucial as it will leave an impression of your brand on the users visiting your website.

A perfectly designed logo –

 The logo should reflect your brand. It should be creative, eye-catching and should leave a lasting impression for your brand to stand out from the crowd.

Showcase your services and pricing – 

You need to show your services on the website with clear pricing as these services are the main reason people will visit your website                

Make booking appointments easy – 

Your website should have a Book an Appointment button which should be easy to book and easily visible on the website.

Have powerful Imagery – 

The hair industry is a visual industry, after all; your visual identity is going to matter a lot.

Use creative, fun, and quirky before and after images 

Build a visual portfolio of your work

Leverage Your Client’s Reviews and Testimonials throughout your website.

Create Google My Business Profile & Get Your Business Listed on the Maps

Nowadays everyone uses smartphones for local searches like – hair salon near me, the best hair salon in my area, a barber near me, and so on. 
By creating a Google My Business Profile you can show your business to the people looking for your services through organic searches on Google

Google My Business Profile will allow you to appear on Maps & Pack Listings and also allows people to leave reviews for your business.

#Bonus Tip: There are my supported Customer Reviews Platforms that can be used to get more reviews for your business – Better Business Bureau, Clutch, Foursquare, Yelp, and more. 

Social Media Marketing Strategies

Level up your social media game to attract more customers. Regularly posting and updating your clients and followers about new offers, services on social media accounts can help you reach more people and showcase your brand.

There are many ways you can engage Customers on your Social Media. Like Educating them on Certain beauty Tips. Use polls or ask questions. This way you can create a Buzz. Try to use hashtag marketing for the same.

Use all the popular social media platforms to increase your targeted audiences like –

• Facebook
• Instagram
• Twitter
• Pinterest
• YouTube
• LinkedIn

Use Paid Marketing Strategies/Digital Marketing Strategies to expand your reach and scale your salon business.

Digital marketing is a vast term, it’s like a big sea and you must not know in which direction you have to swim to achieve your marketing goals. There are many options to choose from like you can opt for SEO or PPC strategies – Google Ads, Bing, Social Media Marketing, Pinterest Marketing.

Hire a social media marketing expert to handle the hazel for you. Run ads on social media platforms and reach your target audience based on their interest, age, and gender.

Use Google Ads for instant results and pay for each click and get maximum return on ads spent.

#Bonus tip: Consider SEO (search engine optimization) and Google Ads to win over any business.

Google Analytics

Google Analytics helps you track all the traffic on your website on location, device, gender, and track all the possible leads from the website to ensure effective and efficient results.

Need more information on how these strategies work? Check out our case studies on how we helped these salons to grow their business.

Like what you see, reach out to our marketing experts to scale up your salon business!

Your comments are welcome and If you need any help, contact us at: neeraj@magicclickz.com

Reading Time: 5 minutes

Let’s take a deep dive into Google Ads, to know How it can help you grow your business effectively!

As we all know Google is the most used search engine in the world. Google is used by everybody around the world to find answers to their questions or solutions to their problems;

From back pains to the best movie to watch tonight, from where to get the best haircut near me to the best place to have brunch in town.

Google has answers to every question. So, why not use it to advertise/ promote your business!

Google Ads was launched by google in 2000 and since then it has become the leading marketing channel, where an advertiser pays for each click or impression of their ad. Advertising on Google can be very effective and efficient, let’s see some of its benefits –

1.Google’s immense popularity and reach

As we discussed above, Google is no longer just a term, it has become a huge brand and everybody, even the kids today know that you can just say, “ Hey, Google” and ask for anything you want to know about!

Google receives more than 5 billion searches every day, and if you can help them answer their questions for which you have the solutions even through an ad, it will help you reach your target customer without much effort.

2. Proficient Targeting

Google’s efficient targeting capabilities help you to target your potential customers directly and exclude which are not, isn’t it great, you get to choose your customers which saves you time and money!

There are different ways of targeting your customers, let’s take a look at the choices we have –

• Keywords – You can choose and add the words or phrases that are related to your product or services, and the users who’ll search for those keywords will see your ad.

For instance – If you have a salon, you can target keywords like –

“Hair salon near me”

“Best hairstylist in town”

And, you can exclude the words which are not relevant for your business, if someone searches for, “ how to cut hair at home”

You can add words – “how”, “at home”, “DIY” in negative keywords, this helps you prevent irrelevant clicks on your ads.

• Location-Based Targeting – You can select a particular area to show your ads on and exclude the one which you don’t want to target.

E.g. – If you want to target the UK but you don’t want clicks from London, in such cases you can target the UK and exclude London.

• Age, Gender, Language – You can choose the gender, age, the language of your targeted customers.

•  Ad Scheduling – You can schedule your ads as per your business timings and days.

• Device Level – You can choose the most preferred device (mobile, tablets, desktop, tv screens) and bid on it as per their performance.

3.You can have full control over your Budget

You start your campaigns with any budget and can increase as per the performance of your campaigns. Some business services can cost you hundreds of dollars to gain clicks but with the right choice of keywords and bids, you can control your spending.

4. Get faster and effective results

Google ads give you immediate results whereas SEO takes time. You can set up a campaign today and see results from the very next day.

It’s like a magic seed that grows the plant overnight, but of course, if done correctly.

With the right bidding strategy and bids, you can show your ads on the top position and get leads fast, and with proper optimization and constant improvements you can achieve great results.

There’s no more slow and steady wins the race it has become fast & smart wins it all!

5.Easy to understand Ads format

Google ads allow you to create as many ads and mention your business description in a creative way. With creative writing, you can highlight your business’s unique selling points which attract users to interact with your ads.

Google has ad extensions that can enhance your ads and make them even more appealing. You can monitor your ads performance through the number of clicks, impressions, click-through rate, cost per click, conversions, cost per conversion.

6. Google Ads help you increase your brand recognition

Google Ads is more than just getting clicks, conversions for your services, with the right keywords, ads, and customer reviews Google can help you build your brand awareness which will bring you direct sales or offline conversions as well.

7. You can beat all your competitors

With the right bidding of keywords you can show your ads on top by beating all your competitors, as there is a popular saying, “ First comes, first served”

The ad which is shown at the top matters the most and no one chooses the services which are shown at the bottom of the page and Google Ads can help you show your ads above your competitors!

8. Get maximum Return on your Ads Spend

Google Ads offers different bidding strategies to get maximum return on your investment, you can choose the bidding strategy which defines your marketing goal to ensure maximum ROI.

9. Remarketing and Retargeting

Google remarketing ads with retargeting campaigns cost less to reach the same audience and is highly cost-effective to online advertisers.

With all the benefits mentioned above of Google Ads, your question, Why to use Google Ads should have changed to Why not use Google Ads!

 if you are interested in growing your business fast and avail yourself of all the benefits because

To achieve all your marketing objectives and goals you need a Google Ads Specialist to do it.

We are the experts in the area and if you want us to set up and manage your Google Ads campaigns, grow your business, and avail all the benefits, contact us now! 

Reading Time: 3 minutes

We will share the secrets of Digital Marketing and how this will increase your business by 500% revenue or more!

By reading this blog, You will realize the power of Digital Marketing for your business and how it can boost your business sales

What is Digital Marketing? and How it would Increase Your Business!

Digital marketing is also called as online marketing, It is a new marketing way to grab more customers with online sources such as Google, Bing and social media platforms like Facebook, Instagram and Tiktok etc. 90% of the traffic comes through these platforms.

A few decades ago, businesses use to promote their products or services with traditional marketing activities such as Television, Radio, Newspaper, Flyer delivery services and so on. Since there were no smart phones and computers before, Now people have changed their devices for example they have shifted their devices from television to smart phones, they are more likely to engage themselves on Social Media Platforms and Search Engines. If they want any information, they use to search on Google with their search queries in their mind.

For instance: If they want to go to Salon, they will search “salons near me” on google to find nearby salons in their area, If they want to go to restaurants, they will search “best restaurants near me” or “restaurant near me” and match their needs, Internet has become very simple for the whole world and our business should be on the Internet too!

If you are the restaurant owner and being shown on Google while they are looking for your services near your area, You won! if you’re not at all on Google, You have missed all the potential customers and your competitors are winning with the same services.

Your business needs to be advertised where your potential customers are! You need to find out about your customer behaviour, where they will look for when they need your services or products? Digital marketing is not a rocket science but this is the lengthy process and you would need an experts to manage your online business.

I would like to give you some easy steps if want to show your business online, If you will follow the same steps like mentioned below, You will reach your business revenue goals.

Easy and Quick Steps to Make Your Business Online

1. Setup online store or website for your business with the help of Website Development Company

2. Place your business on Google My Business
3. Create social media profiles and pages for your business
4. Start advertising your business on Google Ads with the help of Google Ads Specialist
5. Setup Facebook and Instagram promotional campaigns to reach more audiences
6. Setup Google Analytics to check the traffic on your website

Well, You are not too late! If you need to know digital marketing strategies for your business or help in Digital Marketing. Feel free to reach out with the contact form, We will help you to make your business visible!

Reading Time: 5 minutes

Here are the 10 Tips to Make Your Restaurant Business Successful.

1. Know the Purpose – The Tasty Food

Why would people come to you? The answer would be great food with taste and quality. If your food is not tasty, then all your efforts are wasted. Focus on the taste and quality of the food. It will attract more customers.

Benefits of Tasty Food.

• Customer Retention / Repeat Customers
• Word of Mouth Marketing – No Cost Marketing
• New customers will come along with existing customers – Ongoing Attraction
• Highest level of Customer Satisfaction – More Growth

2. Hire a Professional Chef

Hiring a professional chef has additional benefits, along with great-tasting food. Show your customers that they are enjoying food from a top-rated chef and excite them with his skills. Display his picture on the menu or signage at your place. By doing this, you provide the highest motivation/value to your chef, and he will do his best to satisfy your customers and make them delighted.

3. Choose the Best Location for Your Restaurant Over Everything

For restaurant businesses, location is the key to unlocking success. When I consult with restaurant owners, they often say, “We want to save costs in our business, so we have chosen this location.” I understand your concern, but if your restaurant is not located where people are, customers will not come to you no matter how much effort you put in. Choosing the best location for your restaurant will make you happy, as you will see your tables busy all the time.

4. Place your Business on Google Maps

Google is the king when it comes to grabbing millions of customers. Your customers look for and search for the best restaurants in their area. Make sure you’re listed on Google My Business and optimize your listing with the following steps:

Quick Tips to Set Up and Optimize Your Google My Business Profile:

1. Set up Google My Business here: [provide the link]
2. Fill in all the information with customized and SEO-friendly content.
3. Claim your business profile and verify it.
4. Provide your phone numbers.
5. Select the primary and secondary business categories.
6. Add pictures of your restaurant, staff, parties, and menu.
7. Display your business hours—opening and closing times.
8. Post updates every week.
9. Provide the correct location so customers can use the “Get Directions” option to reach you.
10. Continuously optimize your Google listing to improve your rank.
    

5. Develop a Winning and Attractive Website

Your website is a reflection of your restaurant, so it should be attractive. A website is an effective way to attract online customers and increase table bookings. Your website will enhance your online presence and attract more customers to your restaurant.

Your website development team should be equipped and experienced in creating attractive designs, menu pages, dish pictures, offers, coupons, and contact information with the location address.

6. Opt for Pay Per Click Advertising

If you want quick success and potential customers for your restaurant, you should start advertising your website on Google.

Google has billions of visitors searching online through their smartphones and devices. If your ads are shown at the top when people search for “best restaurants near me” in your area, you can win those customers and get them to visit your website. Remember, your website should reflect your restaurant. Once they check your website and see your menu, they are more likely to book a table or an event at your restaurant. It’s that easy! You can thank me in the comment box below. 🙂

To place your ads on Google Ads, hire a Google Ads agency that can set up and optimize your campaigns and scale your business with ongoing achievements and tweaks. When you hire a team, make sure they are certified Google partners and experienced in restaurant Google Ads marketing.

7. The Power of Social Media Marketing for Restaurants

Social media platforms are powerful tools for restaurant marketing. Facebook and Instagram allow you to showcase your products/services on their platforms for free!

Post pictures of your dishes, chef, menu, daily offers, and weekend specials on social media platforms to attract customers to your restaurant. You’ll need a social media marketing team or professionals to set up, build your fan base, and showcase your visuals to them.

Be the king on social media platforms!

8. Festival Themes and Parties

Make your restaurant lively during festivals by hosting theme parties and creating a pleasant atmosphere. For example, on Halloween Day, create an ambience that resembles a Halloween party so that customers can enjoy the festivities at your restaurant. This way, your restaurant will attract new audiences and existing customers.

Throughout the year, you have plenty of opportunities for festivals and events. Make sure to share this news in advance on social media platforms, on flyers, or through PPC ads so that your audience is aware of the special events happening at your restaurant.

9. Capture Pictures and Videos of Your Customers

Create a designated selfie spot or a beautiful area where your customers would love to take pictures and share them on social media. One post on their Instagram account can reach thousands of their followers, making it an effective form of free marketing.

Allow your customers to take pictures anywhere in your restaurant, as they are essentially advertising your establishment for free! Encourage your team to assist them in taking the pictures and videos they desire.

Hire photographers to capture the moments and create videos during special occasions. Post these visuals on your social media platforms and tag the customers if possible. Your audience will be delighted to see their pictures and videos on your social media accounts, and they will likely repost them.

10. Seek Feedback and Build Reviews – It’s Important

Feedback is the best tool for improvement and customer satisfaction. If you’re actively seeking feedback, it shows that you value your customers. If they provide feedback for improvement, take it positively and see if you can make any enhancements.

If they are satisfied, kindly request them to review your restaurant on Google My Business listings. Positive reviews will help build trust among potential online customers, encouraging them to choose your restaurant with confidence.

We hope you implement all these ideas for your restaurant.

If you need any assistance with your restaurant marketing, feel free to connect with me via email or WhatsApp for quick support.