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How Our Meta Ads Management Helped
ShopCrush Boost Sales & Visibility Across Meta

We partnered with ShopCrush to scale their online fashion store using targeted
Facebook and Instagram ad campaigns. As a leading Facebook marketing agency,
we turned clicks into conversions with data-driven ad strategies & creative storytelling.

How Our Meta Ads Management Helped ShopCrush Boost Sales & Visibility Across Meta

We partnered with ShopCrush to scale their online fashion store using targeted Facebook and Instagram ad campaigns. As a leading Facebook marketing agency, we turned clicks into conversions with data-driven ad strategies and creative storytelling.

READ ON

5.06x

ROAS

515+

PURCHASES

2,736+

ADD TO CARTS

1,383,635+

TOTAL CLICKS

Client Overview

Bikini Crush Swimwear is a premium, women-owned brand celebrated for its bold, luxury swimwear that inspires confidence and individuality. With a loyal community of fashion-forward shoppers, the brand’s goal was to make a splash ahead of summer by scaling its direct-to-consumer presence. To achieve this, Bikini Crush partnered with us to leverage Meta Ads — focusing on both new customer acquisition and high-converting remarketing campaigns that turned interest into action.

The Challenge

  • Needed to drive high-intent traffic to the online store while keeping the cost per click (CPC) efficiently low.
  • Lacked full-funnel visibility across TOFU, MOFU, and BOFU stages, limiting the ability to reach and retarget both new and returning customers effectively.
  • Required a balance between premium brand aesthetics and conversion-focused creatives to maintain Bikini Crush’s luxury identity while scaling sales.
  • Faced intense competition in the eCommerce space, along with advertising policy challenges due to product imagery and ad content restrictions.

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns Executed

We rolled out a multi-funnel Meta Ads strategy optimized for aggressive growth and efficient
conversion, including:

Interest-Based Prospecting Campaigns

We launched Interest-Based Prospecting Campaigns designed to reach new, fashion-savvy and beach-bound audiences who align with the brand’s lifestyle positioning. By leveraging Meta’s advanced audience targeting tools, we built segmented ad sets based on user interests, behaviors, and demographics.
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Catalog Sales Campaigns

We executed Catalog Sales Campaigns to dynamically promote best-selling products and re-engage high-intent shoppers. By syncing the client’s product catalog with Meta Commerce Manager, we automated the ad delivery process ensuring users saw products most relevant to their browsing or purchase behavior.
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Advantage+ Shopping Campaigns

Our team utilized Advantage+ Shopping Campaigns to leverage Meta’s AI-driven ad delivery, placement, and budget optimization features. This campaign type allowed the platform to automatically test multiple creative variations and placements, ensuring the most effective combinations reached the right audiences.

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MOFU & BOFU Campaigns

To nurture warm audiences and accelerate conversions, we developed Middle- and Bottom-of-Funnel (MOFU & BOFU) Campaigns. These campaigns targeted users who had interacted with previous ads, visited the website, or engaged on social media. We introduced urgency-based messaging — including limited-time offers, seasonal drops, and exclusive collections — to push prospects toward purchase.
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Retargeting with DPA (Dynamic Product Ads)

Our Dynamic Product Ad Retargeting campaigns were designed to recover lost sales and re-engage users who had shown product interest but hadn’t converted. By integrating the Meta Pixel and product feed, the ads automatically displayed items users had viewed or added to cart, along with similar suggestions. The precision of Facebook advertising services allowed for timely reminders and personalized creatives that drove high recovery rates on abandoned carts.

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Traffic & Engagement Campaigns

We ran Traffic and Engagement Campaigns to build brand visibility and drive quality sessions ahead of key launches. These campaigns were optimized for clicks, video views, and engagement metrics to strengthen the top-of-funnel performance. Through tailored creatives, influencer-style storytelling, and audience testing, we ensured consistent reach across all Facebook and Instagram Ad placements.

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The Results

  • Reached 1.7M+ people through a well-structured Meta Ads funnel that built awareness, interest, and action.
  • Drove over 14.1M impressions, keeping the brand top-of-mind across Facebook and Instagram.
  • Maintained a strong 4.84 ROAS, turning ad spend into measurable, profitable growth.
  • Generated 128K+ landing page views, bringing high-quality traffic ready to convert.
  • Scaled budgets strategically, without ever compromising the brand’s premium look or feel.
  • Blended cold audience discovery with warm remarketing, creating a full-funnel strategy that worked seamlessly.
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LANDING PAGE VIEWS
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PURCHASES
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ROAS
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Client Testimonial

"The Meta Ads strategy designed by the Magic Clickz team took our digital presence to the next level. Their ability to translate our brand's luxury positioning into high-converting ad creatives while scaling efficiently was impressive. We hit key seasonal sales goals and saw a major uptick in new customers. Truly a dream team for any premium fashion brand."
Kristin J.,
Founder & Creative Director at Bikini Crush Swimwear

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