If you are trying to master PPC, especially Google Ads. You need to understand the term quality score. Like there is a credit score for every person whether the person is eligible for the loan or not and how high your interest rate is. The same theory applies here too, quality score affects how your PPC ads perform and how much you pay for each click.
So the foremost question is, what exactly is Quality Score?
Quality Score is Google’s measure of relevance for your keywords and PPC ads. It determines your cost per click and is multiplied by your maximum bid to determine your ad rank. The quality score depends on multiple factors that are:
- Your click-through rate
- Relevance of keywords with their ad groups
- Landing page speed and quality
- Relevance of your ad text
Why Improving Your Google Ads Quality Score is Important
Most of you surely ignore the quality score and can get away but this isn’t a sustainable marketing approach. The person who focuses on the quality score has a higher chance for the most performing campaigns and who do not care enough about the quality score eventually, you’ll notice that no matter what you do, your ads aren’t performing as well as they could be. Long-term goals need to include keeping your quality score high. It will help us in better performance of the campaigns that everyone expects.
Ways to improve your quality score
Work on your click-through rate (CTR)
The Click-through rate is the percentage of people who see your ad and click on it. CTR tells you whether you are focusing on the right keywords or not. If the keywords you are targeting are not relevant then the CTR will undoubtedly be lower. We can say that improving your CTR will automatically improve your Google Ads quality score.
For example: If your CTR is more than 10% in your current enabled campaigns which is a great thing for advertisers, this is result in higher quality score determination
Focus on Writing High-Quality Ad Copy
The next thing to focus on is your ad copy, writing high-quality ad copies is a skill that takes a long time to pick up and creating your ads according to the keywords you have chosen and should also have the words which are there on the website for good and strong quality score.
Good keyword research
Keywords are the foundation of any campaign, without keywords campaigns cannot run. Highly relevant keywords are way too essential and rushing the keyword research and doing a sloppy job will result in a low-quality score and failure of your campaign. By doing better keyword research you can find keywords that are better suited to your ads, and which are relevant, and this relevance will help improve your Google Ads quality score.
Landing page relevance
Landing page relevance is also one of the main reasons for the quality score. The terms and phrases which are used on the website should be used in the ad copies for better relevancy and higher quality score and have a higher chance of performing better. Your ad copy should have a few elements that are there on the landing page
Under this particular point, we can also focus on Improving landing page design because your landing page does contribute to the quality score as your landing page is your first impression. Your landing page design needs to be attractive, of course, but it also needs the ability to convert the audience into customers.
Conclusion
That sums up our guide on improving your Google Ads quality score and I hope a low AdWords quality score will not be the reason for your bad ad performance. Book a call with us below and we can discuss the specifics of how we can run your campaigns as well as what we’d do to improve your quality score or get in touch with us at this email id support@magicclickz.com
