When it comes to Google Ads Marketing, everything starts with a KEYWORD. Whenever you use Google or any other kind of search engine, you type words into the search bar to find what you’re looking for. The results appear in front of us whether they are organic results or there are paid advertisements and they appear due to the keywords that are there in the search bar. People pay for the keywords to make their ads visible on the top page. Therefore, you need to make sure you’re bidding on the right keywords.
Therefore we tend to conduct keyword research to find a list of keywords that are highly relevant to your business offerings. Our goal behind this is to show up in the search results when people search for products or services that are relevant to your business.
Importance of Finding Right Keywords
Keywords are important because they are the anchor between what people are searching for and the content you are providing to fill that need. The kind of keywords you choose to target will determine what kind of traffic you get.
For your dental clinic, you might want to focus on the keywords like “Dental services” but if you do not focus on the right keywords you might end up attracting irrelevant traffic to your website which will eventually waste your cost. Therefore it is important to do the right keyword research and find the right keywords for your campaigns. Let me take you through the keywords that you wouldn’t wanna miss out on –
Let’s drive through a success story of our own company and check out how we did dental marketing and boosted client’s business
Our Goal
Helping them gain a better foothold in the dental care industry and establishing Insight Dental And Implants as a credible and expert brand for dental services.
To drive qualified leads through a well-strategized PPC campaign which will also increase traffic to the websites, which in turn will boost conversions.
Their patients were unable to reach out to them through the website to book appointments or access the information regarding their treatment and services.
Our Strategy
We were focused on getting the natural and paid search channels working together and ensuring that Google Adwords was able to perform optimally in a competitive market.
Understanding the online audience’s behavior and search pattern and working for the dentistry accordingly
Our Google Ads Strategists also came up with the idea of targeting the most effective locations based on the search pattern and inquires
The results we achieved are tremendous!
There was a 95% rise in appointment bookings through their website after the campaign was successfully executed.
There was also a whopping 82% rise in the revenue as more and more leads were driven through paid advertisements.
Insight Dental And Implants Received 250 OPDs in a month.
9.7x return on ad spend
850% rise in revenue
CPA reduced by 80.1%
Check our full success story
Find out how we can put solutions for you to work for you.
Conclusion
Keyword research is not just about finding the words that your audience may be searching for, but more about finding quality keywords that are going to make a positive impact on your site.
Got a different process or tool for finding interesting keywords? Let me know in the comments!
