SUCCESS STORY

The Turn House ran Google ads to highlight its special offers and encourage restaurant visits, resulting in over 57,000 people visiting his restaurants across the US.

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impressions received with Local Campaigns
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lift in brand awareness
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Restaurant visits
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Return on ad spend

THEIR STORY

The Turn House restaurant in Columbia, Maryland. Executive Chef and Owner, Thomas Zippelli brings local flavors and fare to the Howard County area. They look forward to providing a unique and tasty dining experience for everyone who visits. and passionately sharing their message, eat local!

THEIR GOAL

Launching with impact

The Turn House wanted to drive engagement and ultimately increase foot traffic to its restaurant across Columbia, Maryland in USA.

THEIR SOLUTION

Going for volume

To make it easier for customers to connect to the customers, we helped The Turn House launched Google Ads Campaigns and Google My Business. The restaurant then promoted it with conversions based campaigns using search ads and display ads, testing a series of variations to identify which ones performed best. While some ads featured special promotions, others offered discounts on special days, All ads used the “Book Table” and “Order Online” call to action, which directly linked to the website.

The campaign ran on Google search with potential keywords and attractive ad copies and was broadly targeted to people nearby areas of The Turn House. We used campaign budget optimisation to cost efficiently deliver ads and ran a conversion lift study to accurately measure the impact of the campaigns.

SEARCH ADS

DISPLAY ADS

FACEBOOK AND INSTAGRAM ADS

THEIR RESULT

THEIR RESULT

Together with Digital, The Turn House has successfully used Google Ads to drive more customers to its restaurant.

• 14,456,970 impressions received with Local Campaigns
• 95% lift in brand awareness
• Over 57,000 restaurant visits
• Increased direct online orders to 70%
• 1500% return on ad spend
• 100% Table Reservation from Google Ads
• Client Purchased Two More restaurants

CAMPAIGNS OVERVIEW AND PERFORMANCE

PRODUCT USED

Display ads

Reach your ideal customers with Display ads.

Search ads

Bid on the right keywords toattract customers that are interested.

Youtube ads

Broaden the awareness of your brand and engage with most valuable audiences.

Remarketing ads

Improve your brand
recall and conversion rates.

Instagram ads

Increase your customer base and drive awareness through instagram ads.

Facebook ads

Increase your customer attribution and lead to more conversions.

Client Words

Great Work!!!
I sincerely appreciate all of your hard work and effort and appreciate everything you’ve done to help us. You’ve gone beyond actions to achieve great success to our business, Of course improvised conversions within the same budget I truly appreciate all of your work. Highly recommended.
Thanks a lot

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