To enter a new market, the Pore Company Skin Care brand partnered with Google Ads that helped lift add-to cart conversions by 10X.
The Pore Company is a leading skin care brand based out of Miami. It’s Veteran owned and globally operated brand striving to make beautiful clear skin more achievable than ever. They give it ALL to make being glamorous more convenient. The company has the prefect tools and vegan skincare products to keep your face beautiful, clean and radiant.
The Pore Company is a US-based e-commerce store that sells a wide range of high-quality skincare products. Trying to navigate a very competitive skincare industry, the company struggled to grow its online store and maintain a positive ROI. They came to Magic Clickz to help them get more conversions and, as a result, grow sales. So we set out on a mission to make it happen.
As with any ecommerce business that turns to us for help, firstly, we had to make sure The Pore Company had a proper conversion tracking set up to report the correct data and have a clear overview of all their marketing efforts. Secondly, we implemented the most critical Google and followed the best practices to nurture campaigns on Google and improve the Pore Company’s
Ads on search results. Then we moved to improve the company’s content strategy and launched a fully-optimized Google Shopping, Search, Display, Remarketing Ads campaigns.
To highlight all the features, the campaign was made with creative info graphics. The idea was to keep it as simplistic as possible, so that ev-eryone could understand the benefits of the products. The entire concept was designed to the international ethos of the brand.
The biggest return on investment comes from the most relevant audience.
The Pore Company found that most people purchased after seeing the ad between five and seven times.
Retargeting is an advertising technique
that lets you advertise to past website
visitors, after they’ve left your website.
• Retargeted three groups:
• People who visited the website in the last 14 days.
• People who added a product to their cart in the last 14 days.
• People who made a purchase in the last 180 days.
Let’s look at some real instance that
were used to pull off big wins
Google Ads gave them confidence, because they
could see it was focused on finding the right
customers and getting results. They realized that we could show their adverts to people within the area they were looking for as they started experiencing massive growth:
• Achieved the goal of 1000% ROAS (return on ad spend)
• Generated the revenue of $2,22,614 in span of 1 month
• 1108% increase in visibility in 1 month
• 3,22,412 interactions in 12 weeks
• Drive a 1:10 return on ad spend
• 25,080 Transactions in a year
• Scales Total Site Wide Traffic 858.89%
GoogleAds gave them confidence, because they could see it was focused on finding the right customers and
getting results. They realized that we could show their adverts to people within the area they were looking for.
Place your products in front of millions of online shoppers and bring in more qualified clicks.
Drive sales with Gmail ads by showing ads in your prospects inboxes.
Improve your brand
recall and conversion rates.
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