SUCCESS STORY

Haze Salon successfully reached a wider, more targeted audience and increased leads by 92% by using Google ads and Custom Audiences, and by adopting search ad’s best practices for its campaign structure.
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Site Visitors Per Month
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Increase in booking
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decrease in cost per lead

ABOUT COMPANY

Based in the heart of Kitsalano Vancouver, Salon Haze is an award winning hair salon comprised of skillful and talented hair stylists with their own individual specializations. on your personal hair needs. With a team personally created by Tim Kuo, guided by his passion and mastery of the hair. With 10+ years of experience in hair styling, Tim Kuo has thrived off of his passion for creating individual style for each and every one of his clients. Their goal is to create hair that makes you feel your best. Their team of artists are fun and professional and waiting for you!

THE GOAL

Haze Salon started in April 2008 after its owner, Tim Kuo, decided to fulfil a lifelong ambition of running his own
business. Teaming up with a friend, they decided to open a hair salon and quickly found the perfect location to open their first store.

One of Tim’s first goals was to free-up his time to focus more on the brand and managing the accounts, while a team of professionals ran the creative side.

The business soon expanded its range of services to offer anything from a dry cut and colours, to hair repair, colour
correction and re-styles. So another overriding goal was to show potential clients how and why they were better than
other salons and encourage them to phone up or pop by. “In the long-term, they want to open two more salons and grow the team, so this was another driving force behind the campaign.”

DISPLAY ADS

SEARCH ADS

THE STRATEGY

In the early days, Tim and his team generated new business via their own list of contacts and through word of mouth but they soon realized a more coordinated marketing approach through Google Ads was needed. The Magic Clickz team conducted detailed research to provide an effective strategy and implementation plan geared towards achieving maximum acquisition and positioning of all advertising hit the mark.

STEP 1
Pay-per-click Google Ads campaign
We created a pay-per-click Google Ads campaign, with a budget of dollar 10 per day. “On most days, we spend much less than that and we generate more revenue than we spend.”

STEP 2
Click-to-call option
We also added click-to-call option. “A lot of clients want things right here and now, so being on Google gets them in front of the people ready to make an appointment immediately.

STEP 3
Keyword searches
Initially, Tim was worried he wouldn’t see a return, but that soon
changed. “They’ve been surprised to see it worked better than they
thought. Being found by keyword searches puts them on the frontline, and that’s essential.”

THE RESULTS

With a budget of dollar 10 a day, Google Ads has already led to an increase in salon footfall and more phone enquiries. It’s also helped build their client base and generate repeat visits. The benefits have also been felt behind the scenes. “Google Ads has freed up their time in the back office to work on other promotions and improvements within the business.” The team are also using Google Ads’ reporting tools to monitor call duration and track clicks and calls to actual bookings.

1500+ Site Visitors Per Month
400% Increase in booking
59% decrease in cost per lead

PRODUCT USED

Dynamic Ads

Personalize your ads without any manual work

Search ads

Bid on the right keywords toattract customers that are interested.

Remarketing

Improve your brand recall and conversion rates.

Custom Audience

Reach your customers and contacts on Google.

Client Words

“Thanks to Magic Clicks, we’re now visible to everyone. Our footfall has increased and clients can easily call us after finding us on the web. We couldn’t be happier, and we’re excited about achieving our growth plans.” Ever since we started working with Magic Clickz, our campaigns have seen a boost performance. The team always comes to the table with new and fresh ideas for us to test that we otherwise wouldn’t have thought of. The team’s attention to detail and their constant communication with our team is greatly appreciated. I would highly recommend working with Magic Clickz Group.
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