Haze Salon started in April 2008 after its owner, Tim Kuo, decided to fulfil a lifelong ambition of running his own
business. Teaming up with a friend, they decided to open a hair salon and quickly found the perfect location to open their first store.
One of Tim’s first goals was to free-up his time to focus more on the brand and managing the accounts, while a team of professionals ran the creative side.
The business soon expanded its range of services to offer anything from a dry cut and colours, to hair repair, colour
correction and re-styles. So another overriding goal was to show potential clients how and why they were better than
other salons and encourage them to phone up or pop by. “In the long-term, they want to open two more salons and grow the team, so this was another driving force behind the campaign.”
STEP 1
Pay-per-click Google Ads campaign
We created a pay-per-click Google Ads campaign, with a budget of dollar 10 per day. “On most days, we spend much less than that and we generate more revenue than we spend.”
STEP 2
Click-to-call option
We also added click-to-call option. “A lot of clients want things right here and now, so being on Google gets them in front of the people ready to make an appointment immediately.
STEP 3
Keyword searches
Initially, Tim was worried he wouldn’t see a return, but that soon
changed. “They’ve been surprised to see it worked better than they
thought. Being found by keyword searches puts them on the frontline, and that’s essential.”
With a budget of dollar 10 a day, Google Ads has already led to an increase in salon footfall and more phone enquiries. It’s also helped build their client base and generate repeat visits. The benefits have also been felt behind the scenes. “Google Ads has freed up their time in the back office to work on other promotions and improvements within the business.” The team are also using Google Ads’ reporting tools to monitor call duration and track clicks and calls to actual bookings.
1500+ Site Visitors Per Month
400% Increase in booking
59% decrease in cost per lead
