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Case Study | Foot & Ankle Patient Acquisition Engine
Case Study

How One Foot & Ankle Practice Built a Predictable Patient Acquisition Engine Across Multiple Locations

  • More appointments.
  • Higher-value patients.
  • Millions of local impressions.
  • Thousands of qualified enquiries.

Built through one integrated healthcare marketing system.

$8.1M+
Revenue Influenced
24,425+
Total Conversions
18M+
Impressions
8,190+
Phone Calls
374%
Cross-Channel ROAS
$19.54
Cost Per Conversion
The Overview

Healthcare Marketing Built Around Patient Growth

Healthcare marketing is not about getting more clicks.

It is about getting the right patients into the right clinic at the right time.

When Platte River Foot & Ankle Surgeons partnered with Magic Clickz, the goal was not simply to run ads. The objective was to build a scalable patient acquisition system that could consistently generate qualified appointments, strengthen physician authority, and support growth across multiple locations.

Over the years, we connected Google Ads, Meta Ads, SEO, social media, email marketing, website optimization, and automation into one integrated growth engine.

The outcome: measurable growth across every major marketing channel.

Foot and ankle specialist examining a patient
The Challenge

Great Doctors Still Need To Be Found

Most foot and ankle practices do not struggle because they lack clinical expertise.

They struggle because patients do not know they exist.

Like many growing podiatry groups, PRFAS needed a marketing system that could reduce dependency on physician referrals, improve local visibility, generate consistent patient enquiries, and support multi-location growth.

Key Challenges

Heavy reliance on referrals
Multiple locations competing for visibility
Rising advertising costs
Inconsistent patient flow
Limited local search visibility
Difficulty measuring marketing ROI
No unified strategy across channels
Need for more high-value patient appointments
What We Built

Full-Service Healthcare Marketing
For Foot & Ankle Practices

Google Ads icon

Google Ads

Show up when patients are actively searching for care.

From heel pain and bunion treatment to “foot doctor near me” searches, our Google Ads campaigns connect practices with high-intent patients ready to book.

Meta Ads icon

Meta Ads

Build awareness before patients are ready to book.

Social media marketing icon

Social Media Marketing

Build physician trust before the first consultation.

Email marketing icon

Email Marketing

Bring former and existing patients back.

SEO icon

SEO

Own local search results before competitors do.

Website optimization icon

Website Optimization

Turn visitors into appointment requests.

Automation icon

Automation

Follow up faster and reduce missed opportunities.

Podiatrist treating a patient's foot
Google Ads

Be There When Patients Need You Most

Most patients begin their healthcare journey with a Google search.

Foot doctor near me Heel pain specialist Bunion treatment Ankle pain doctor Podiatrist near me

Your practice should be the first trusted answer they find.

Our Google Ads strategy focused on high-intent searches, local campaign targeting, service-specific keywords, physician-focused messaging, and continuous conversion optimization.

The goal was not more traffic.

The goal was more qualified patients booking appointments.

Google Ads Business Outcomes

Smart Spend. Real Results.

8.87X
ROAS
23.7K+
Conversions
163K+
Qualified Clicks
8.19K+
Phone Calls
$2.84
Average CPC
$19.54
Cost Per Conversion
18M+
Impressions
Google Ads performance dashboard
Micro-Proof

8,190+ phone calls created direct patient conversations for the practice.

5.0
  • Quality 5.0
  • Schedule 5.0
  • Cost 5.0
  • Willing to Refer 5.0

"Great communication, great deliverables, and great ability to take feedback and improve the process."

Oct 11, 2023

The engagement has led to a significant improvement in click-through rate and impressions, exceeding the client’s business goals. Magic Clickz has executed a smooth workflow through effective communication and timeliness. They have been receptive to feedback and receptive throughout the workflow.

David Waters Owner, Platte River Foot and Ankle Surgeons · Hastings, Nebraska · 11–50 Employees
Verified Review Online Review
Meta Ads

Trust Starts Before The First Appointment

Healthcare decisions are rarely made after seeing one advertisement.

Patients research. Compare. Read reviews. Visit the website. Watch videos. Look for familiarity.

Our Meta strategy positioned PRFAS as a trusted local foot and ankle authority through educational content, awareness campaigns, remarketing, physician branding, and patient-focused creative.

The result was not just reach.

It was trust built before the patient was ready to book.

Meta Ads creative for foot and ankle practice
Meta Ads

Meta Ads Business Outcomes

1,925
Leads Generated
$43.85
Cost Per Lead
1.79%
CTR On Top Campaigns
510.7K
People Reached
4.69M
Impressions
$84.4K
Ad Spend Managed
Micro-Proof

More than half a million people were introduced to the PRFAS brand through targeted Meta campaigns.

Meta Ads

Campaign Types

Choose the right campaign to achieve your marketing goals.

Meta Ads campaign types: Awareness, Leads, Engagement, Website Traffic
Meta Ads

Creative That Converts

Meta Ads creative examples for PRFAS
Physician-focused social media content for PRFAS
Social Media Marketing

Patients Trust Doctors They Already Know

Healthcare marketing is not about going viral.

It is about building familiarity.

We created physician-focused and patient-friendly content that educated, reassured, and positioned PRFAS as a trusted local authority.

The content strategy focused on doctor branding, condition education, treatment awareness, patient success stories, clinic culture, and community trust.

Because in healthcare:

Familiarity creates confidence.

Confidence creates appointments.

Social Media Marketing

Social Growth Metrics

150+
Campaigns
4.2X
Conversion Growth
98%
Qualified Clicks
87.5K
Reach
23K
Engagement
+156%
Follower Growth
+156%
Engagement Growth

Content Strategy Breakdown

Educational & Value Content35%
Brand Story & Culture25%
Treatment / Service Showcase20%
Patient-Focused Content12%
Promotional Content8%
PRFAS FASK Fellowship TAC case study results
PRFAS FASK Fellowship TAC case study results
SEO

Own Your Local Market. Not Just Your Ad Space.

Paid advertising stops the moment budgets stop.

Search visibility keeps working.

Most patients begin their healthcare journey on Google. If your clinic is not visible when someone searches for a foot doctor, another practice earns that patient.

Our SEO strategy focused on helping PRFAS improve organic visibility across key locations and treatment-specific searches, creating a sustainable source of qualified patient traffic.

Local search visibility for PRFAS
SEO

SEO Business Outcomes

25.8K
Organic Traffic
46%
Growth In Last 6 Months
342
Keywords In Top 3
892
Keywords In Top 10
2.1K
Keywords In Top 100
92
SEO Score
50%
Yearly Growth
Micro-Proof

Patients found the practice through treatment and location searches before competitors captured the demand.

PRFAS SEO case study results
PRFAS SEO case study results
PRFAS website experience on desktop and mobile
Website Design & Development

Every Click Deserves A Better Patient Experience

Generating traffic is only half the equation.

Patients expect fast websites, clear treatment pages, simple booking options, and a trustworthy experience before they schedule an appointment.

We focused on improving the digital patient journey with a cleaner website experience, stronger service visibility, mobile-friendly design, location-focused content, and clearer appointment pathways.

The goal was simple:

Make it easier for patients to understand the practice, trust the doctors, and book.

Website Design & Development

Website Focus Areas

Clear appointment CTAs
Mobile-first experience
Location visibility
Service-focused pages
Trust-building design
Better patient navigation
Micro-Proof

A stronger website experience helped turn traffic into appointment opportunities.

PRFAS mobile website experience PRFAS brand color palette
PRFAS website design showcase
Automation and CRM workflows for PRFAS
Automation + CRM

Faster Follow-Up. Fewer Missed Opportunities.

In healthcare marketing, speed matters.

When a patient submits a form or requests information, delayed follow-up can mean a lost appointment.

We used automation and CRM workflows to improve lead handling, patient communication, reminders, and reactivation opportunities.

This helped connect marketing activity with real appointment outcomes.

Automation + CRM

Automation Focus Areas

Lead capture
SMS and email follow-ups
Appointment reminders
Missed-lead recovery
Patient nurturing
Reactivation workflows
Micro-Proof

Better follow-up systems helped reduce friction between enquiry and booked appointment.

What Changed

From Scattered Marketing To Predictable Growth

Before
  • Referral-dependent growth
  • Generic advertising
  • Limited local visibility
  • Inconsistent lead flow
  • No unified system
  • Difficult ROI tracking
During
  • Multi-channel strategy
  • Physician branding
  • SEO expansion
  • Google Ads optimization
  • Meta Ads awareness
  • Website conversion improvements
  • Email and automation workflows
After
  • Predictable appointment generation
  • Stronger local brand recognition
  • Higher search visibility
  • More qualified patient enquiries
  • Lower patient acquisition friction
  • Scalable multi-location growth
Business Impact

Numbers That Moved Beyond Marketing Metrics

This was not about impressions alone. It was about building a patient acquisition system that helped PRFAS generate visibility, enquiries, phone calls, booked appointment opportunities, and long-term brand authority.

Final Results Snapshot

$8.1M+
Revenue Influenced
24,425+
Total Conversions
18M+
Impressions
8,190+
Phone Calls
23.7K+
Google Ads Conversions
1,925
Meta Leads Generated
510.7K
Meta Reach
4.69M
Meta Impressions
25.8K
Organic Traffic
342
Keywords In Top 3
892
Keywords In Top 10

What These Numbers Mean

  • More patients discovered the practice.
  • More people called the clinic.
  • More treatment searches turned into enquiries.
  • More local visibility was created.
  • More trust was built before the first appointment.
  • More growth became measurable.
The Journey

A Proven 6-Step Growth

Capture Demand

Google Ads and SEO helped reach patients actively searching for care.

Build Trust

Meta Ads and social media created familiarity before patients booked.

Convert Visitors

Website improvements made the patient journey clearer and easier.

Follow Up Faster

Automation helped reduce missed opportunities.

Retain Patients

Email campaigns kept the practice connected with past and current patients.

Scale Locations

The same system supported visibility and growth across multiple service areas.

5.0
  • Quality 5.0
  • Schedule 5.0
  • Cost 5.0
  • Willing to Refer 5.0

"Great communication, great deliverables, and great ability to take feedback and improve the process."

Oct 11, 2023

The engagement has led to a significant improvement in click-through rate and impressions, exceeding the client’s business goals. Magic Clickz has executed a smooth workflow through effective communication and timeliness. They have been receptive to feedback and receptive throughout the workflow.

David Waters Owner, Platte River Foot and Ankle Surgeons · Hastings, Nebraska · 11–50 Employees
Verified Review Online Review
Ready to Dominate?

Your Market Is
Waiting for You

We work with one practice per specialty, per market. If you want to become the foot and ankle authority every patient in your city finds first, the window is narrow.

Book a Strategy Call