Built through one integrated healthcare marketing system.
Healthcare marketing is not about getting more clicks.
It is about getting the right patients into the right clinic at the right time.
When Platte River Foot & Ankle Surgeons partnered with Magic Clickz, the goal was not simply to run ads. The objective was to build a scalable patient acquisition system that could consistently generate qualified appointments, strengthen physician authority, and support growth across multiple locations.
Over the years, we connected Google Ads, Meta Ads, SEO, social media, email marketing, website optimization, and automation into one integrated growth engine.
The outcome: measurable growth across every major marketing channel.
Most foot and ankle practices do not struggle because they lack clinical expertise.
They struggle because patients do not know they exist.
Like many growing podiatry groups, PRFAS needed a marketing system that could reduce dependency on physician referrals, improve local visibility, generate consistent patient enquiries, and support multi-location growth.
Show up when patients are actively searching for care.
From heel pain and bunion treatment to “foot doctor near me” searches, our Google Ads campaigns connect practices with high-intent patients ready to book.
Build awareness before patients are ready to book.
Build physician trust before the first consultation.
Bring former and existing patients back.
Own local search results before competitors do.
Turn visitors into appointment requests.
Follow up faster and reduce missed opportunities.
Most patients begin their healthcare journey with a Google search.
Your practice should be the first trusted answer they find.
Our Google Ads strategy focused on high-intent searches, local campaign targeting, service-specific keywords, physician-focused messaging, and continuous conversion optimization.
The goal was not more traffic.
The goal was more qualified patients booking appointments.
8,190+ phone calls created direct patient conversations for the practice.
"Great communication, great deliverables, and great ability to take feedback and improve the process."
Oct 11, 2023
The engagement has led to a significant improvement in click-through rate and impressions, exceeding the client’s business goals. Magic Clickz has executed a smooth workflow through effective communication and timeliness. They have been receptive to feedback and receptive throughout the workflow.
Healthcare decisions are rarely made after seeing one advertisement.
Patients research. Compare. Read reviews. Visit the website. Watch videos. Look for familiarity.
Our Meta strategy positioned PRFAS as a trusted local foot and ankle authority through educational content, awareness campaigns, remarketing, physician branding, and patient-focused creative.
The result was not just reach.
It was trust built before the patient was ready to book.
More than half a million people were introduced to the PRFAS brand through targeted Meta campaigns.
Choose the right campaign to achieve your marketing goals.
Healthcare marketing is not about going viral.
It is about building familiarity.
We created physician-focused and patient-friendly content that educated, reassured, and positioned PRFAS as a trusted local authority.
The content strategy focused on doctor branding, condition education, treatment awareness, patient success stories, clinic culture, and community trust.
Because in healthcare:
Familiarity creates confidence.
Confidence creates appointments.
Paid advertising stops the moment budgets stop.
Search visibility keeps working.
Most patients begin their healthcare journey on Google. If your clinic is not visible when someone searches for a foot doctor, another practice earns that patient.
Our SEO strategy focused on helping PRFAS improve organic visibility across key locations and treatment-specific searches, creating a sustainable source of qualified patient traffic.
Patients found the practice through treatment and location searches before competitors captured the demand.
Generating traffic is only half the equation.
Patients expect fast websites, clear treatment pages, simple booking options, and a trustworthy experience before they schedule an appointment.
We focused on improving the digital patient journey with a cleaner website experience, stronger service visibility, mobile-friendly design, location-focused content, and clearer appointment pathways.
The goal was simple:
Make it easier for patients to understand the practice, trust the doctors, and book.
A stronger website experience helped turn traffic into appointment opportunities.
Every past patient already trusts your practice.
That makes your patient database one of the most valuable growth assets inside the business.
Through educational campaigns, reminders, seasonal outreach, treatment awareness emails, and automated follow-ups, we helped keep PRFAS connected with existing and past patients.
This helped turn one-time visits into long-term patient relationships.
Automated and educational email campaigns helped keep the practice top-of-mind between appointments.
In healthcare marketing, speed matters.
When a patient submits a form or requests information, delayed follow-up can mean a lost appointment.
We used automation and CRM workflows to improve lead handling, patient communication, reminders, and reactivation opportunities.
This helped connect marketing activity with real appointment outcomes.
Better follow-up systems helped reduce friction between enquiry and booked appointment.
This was not about impressions alone. It was about building a patient acquisition system that helped PRFAS generate visibility, enquiries, phone calls, booked appointment opportunities, and long-term brand authority.
Final Results Snapshot
Google Ads and SEO helped reach patients actively searching for care.
Meta Ads and social media created familiarity before patients booked.
Website improvements made the patient journey clearer and easier.
Automation helped reduce missed opportunities.
Email campaigns kept the practice connected with past and current patients.
The same system supported visibility and growth across multiple service areas.
"Great communication, great deliverables, and great ability to take feedback and improve the process."
Oct 11, 2023
The engagement has led to a significant improvement in click-through rate and impressions, exceeding the client’s business goals. Magic Clickz has executed a smooth workflow through effective communication and timeliness. They have been receptive to feedback and receptive throughout the workflow.
We work with one practice per specialty, per market. If you want to become the foot and ankle authority every patient in your city finds first, the window is narrow.
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