Lalafofofo worked with Google Ads to maximize conversions bidding strategy doubles the donations in 90 days.
The organization leverages Google Ads to drive new, first time supporters – both donors and ecommerce orders. Google Ad Grants is a proven top marketing channel for bringing in mission aligned visitors to the organization’s website.
In 1 year, Google Ads generated over $174,000 in online revenue for Lalafofofo. In just 3 months, the Google Ads drove 1,000 purchase transactions generating over $50,000 in ecommerce merchandise sales that directly fund the organization’s mission. Lastly, Magic Clickz implemented optimization strategies to capture the increase in Search traffic during Light Up Tanzania for Holiday Month, which generated over $10,500 in online store purchases and approximately $1,000 in donations through direct and assisted conversions. Driving additional traffic to the website during this critical month strengthened brand awareness and Lalafofofo was part of an active social conversation, .positioning them for strong long term success
$174,000 Online revenue in 1 year
1000 Purchase transactions in 90 days
$50,000 Online sales in 90 days
Bid on the right keywords to attract customers that
Reach your customers and
contacts on Facebook.
With the help of Magic Clickz team, we were able to raise over $174,000 in online revenue in a year. This has had a huge impact on our work. We have seen a considerable hike in the number of registrations and donation volume, all thanks to Magic Cickz. With Google integration and Magic Clickz, we can better see the effectiveness of our marketing campaigns and have takeaways for the future.