The key challenge for Kingdom Beauty was their wide range of products. Running ads for a decent selection of their products would mean not just bidding on many different brand names, but for products with very different profit margins too.
To meet their key goal for return on investment, we chose to set up their account with a potential keywords ad group meant creating an ad group for every product. The structure lead to high relevance and Quality Scores for each ad, which kept costs low enough to achieve at least a 20x return on investment for most products, also we continued to improve performance across the account by:
• Adjusting bids and budgets to favors the ads with the
highest ROI.
• Optimizing ads with ROI close to 20x.
• Minimizing ads with ROI below 20x.
• Rolling out more ad groups for more products.