The Kingdom Beauty ran Search & Shopping Ads in partnership with e-commerce
platforms to increase online sales—achieving a 24X overall return on ad spend.
Kingdom Beauty Supplies was established in Vancouver, BC in 1990. With over 25 years of experience in the wholesale beauty industry, they have become a major competitor in Canada. They cover a vast array of high end quality goods, ranging from hair products to furniture for all professionals’ needs in the salon and spa industry. Over the last decade, Kingdom Beauty Supplies has provided professionals in the beauty industry with a wide selection of products and fast service in Hair Supplies, Salon Furniture, Styling Tools, and High Quality Cosmetic Products.
20x ROI for paid campaigns. PPC needed to generate revenue for every $1 spent. They wanted to accelerate online sales of its products on ecommerce platforms. In addition, it wanted to test the impact of having an always-on approach to reach out to consumers throughout the year.
The key challenge for Kingdom Beauty was their wide range of products. Running ads for a decent selection of their products would mean not just bidding on many different brand names, but for products with very different profit margins too.
To meet their key goal for return on investment, we chose to set up their account with a potential keywords ad group meant creating an ad group for every product. The structure lead to high relevance and Quality Scores for each ad, which kept costs low enough to achieve at least a 20x return on investment for most products, also we continued to improve performance across the account by:
• Adjusting bids and budgets to favors the ads with the
highest ROI.
• Optimizing ads with ROI close to 20x.
• Minimizing ads with ROI below 20x.
• Rolling out more ad groups for more products.
Kingdom Beauty Ads campaign with an
always-on approach exceeded
expectations, driving increased traffic
and sales with its ecommerce platforms
partners.
The campaign delivered
• 24x ROI on Google Search ads
• 32xx ROI for Google Shopping ads
• 16% conversion rate on paid campaigns
• 530% year-on-year increase in revenue
All of these strategies put together helped Kingdom Beauty see massive growth in qualified leads over the last two years.
The group at Magic Clickz has been the best group of digital advertisers I have worked with. They are friendly, provide prompt responses, and are willing to help in any way possible. Honesty, Integrity, Transparency. Neeraj and his team are a true pleasure to work with. Not only have they reduced overall cost while maintaining efficiency, they collaborated on projects outside the scope of initial presented guidelines. I would highly recommend their services.
