Google

Google Ads has announced a significant Google Ads update that will impact advertisers: by March 2025, they will phase out Enhanced CPC (eCPC) for both Search and Display ad campaigns. If you’re unfamiliar with eCPC or wondering how this Google Ads update will affect your advertising strategy, don’t worry! While this change may seem substantial, […]

Google Ads keyword research is a cornerstone of successful Google Ads campaigns. It’s all about understanding what potential customers are searching for and how to connect with them effectively.  In our last blog, we discussed the importance of keyword specificity and its impact on ad performance, as well as how different keyword match types can

Google Ads Keyword research is essential for digital marketing success, and knowing your relevant market by focusing on keyword baskets will open the door to success.  It is like being able to know what your targeted customers are looking for and then placing your ads right in front of them. This post delves heavily into

Google is rolling out a big update by the end of this year, adding new tools to make your campaigns even better. These updates, part of the Google Ads updates, include more powerful AI features, better insights, and greater control for your ads. We’re excited to share these Google Ads updates that will help businesses

Facing Difficulty in Reaching Your Ideal Audience? Fine-Tune Your Demand Gen Approach Demand Gen Campaigns are a powerful tool for capturing the attention of new audiences and sparking interest in your brand. At Magic Clickz, an ROI-driven digital marketing agency, we bring you an expert guide on setting up a Demand Gen campaign that not

How the Google Ads Discovery Ads Upgrade Transforms Demand Gen with New Features 2024 The world of digital advertising is constantly evolving, and Google Ads is leading the charge with its latest innovation. In 2024, Google is making a significant shift from Google Discovery Ads to the newly enhanced Google Ads Demand Gen Campaigns. This

Struggling with Poor Google Ads Performance? Find Out What’s Wrong and How to Fix It! — Google Ads Mistakes It’s frustrating to invest time and money into ads that just don’t perform. Google Ads’ common mistakes can be the hidden culprits behind wasted budgets and missed opportunities. These errors, whether from neglected settings or misaligned

Every marketing strategy has its heavy hitters: search ads that drive immediate traffic and conversions, much like the star players on a sports team. But what about the unsung heroes who orchestrate the game behind the scenes? Enter Google Display Ad Campaign for 2024—the playmakers of the digital advertising world. They might not always steal

Imagine you own a cosy coffee shop called “Brewed Bliss” in a bustling neighbourhood. While your shop is popular with regulars, you want to attract more customers, especially those who are searching online for a great coffee spot nearby. How can you make sure they find you? The answer lies in setting up a Google

Tired of pouring money into search ad campaigns that don’t deliver? You’re not alone. Many e-commerce business owners struggle with the complexities of running Google Ads Smart Campaigns in 2024, spending countless hours managing campaigns that yield minimal returns. But what if there was a simpler, more effective way to reach your target audience and