Optimizing for Reservations
and Online Orders Lead to
Increased Revenue for The
Turn House

THEIR STORY

Nestled within the serene surroundings of Hobbits Glen Golf Course in Columbia, Maryland, The Turn House stands as a premier destination for contemporary American cuisine with a touch of French flair. Led by acclaimed Chef Thomas Zippelli, our award-winning culinary team sources the freshest local ingredients to craft visually stunning dishes that delight the palate. Whether you’re savoring our gourmet creations in our inviting dining room or enjoying the picturesque views from our outdoor patio, The Turn House promises a memorable dining experience for every occasion.
THE CHALLENGE
Low Reservations and Online Orders
The Turn House encountered challenges with fewer reservations and online orders despite its reputation for exceptional dining experiences. Competing in a bustling culinary scene, where diners are spoiled for choice, highlighted the need to increase visibility and patronage. Addressing this required strategies to attract more guests to book reservations and place orders online, emphasizing our unique menu offerings and the inviting ambiance of our location at Hobbits Glen Golf Course.

THE SOLUTION

Local Search Campaigns: We've targeted local customers searching for dining options in Columbia, MD, using specific keywords like "fine dining Columbia MD" and "best restaurants near me." These campaigns are designed to capture potential diners actively seeking upscale dining experiences in the area.

Ad Extensions: Sitelink extensions have been utilized effectively to showcase different sections of the menu, including brunch, dinner specials, and happy hour promotions. Callout extensions highlight unique features such as the scenic views from the patio or live music events, encouraging engagement and bookings.

Remarketing Campaigns: We've set up remarketing lists to re-engage website visitors who have shown interest in The Turn House but didn’t complete a reservation. Tailored ads are shown to these audiences across the Google Display Network and search results, prompting them to return and complete their booking.

Local Inventory Ads: For customers interested in takeout or delivery options, local inventory ads highlight specific dishes available for pickup or delivery. This feature ensures potential diners can easily discover and order from The Turn House directly through Google Search.

Targeted Demographics: Our Facebook ads strategy targets affluent diners in Columbia, MD, and nearby areas who are interested in fine dining experiences. Detailed targeting options ensure that ads are shown to those most likely to appreciate The Turn House’s offerings.

Engaging Visuals: High-quality images and videos showcasing the restaurant’s ambiance, signature dishes, and special events like live music nights have been shared. These visuals are designed to captivate potential customers and evoke their desire to visit or order from The Turn House.

Event Promotion: Special events such as Sunday brunch, happy hour, and themed dinners are prominently featured in event ads. These ads include direct calls-to-action to encourage viewers to make reservations or place orders online, leveraging Facebook’s event ad capabilities effectively.

Customer Testimonials: Positive reviews and testimonials from satisfied guests have been highlighted in ads to build trust and credibility. This social proof helps reassure potential diners and encourages them to choose The Turn House for their dining experience.

Complete Profile: The Turn House’s Google My Business profile is fully optimized with accurate contact information, updated hours of operation, and a direct link to the online reservation system. This ensures potential diners have easy access to essential information when searching for dining options.

Photos and Videos: Regular updates with high-resolution photos of the restaurant’s interior or, exterior, dishes and special events keep the profile engaging and visually appealing. Visual content plays a crucial role in attracting diners and showcasing the unique dining experience offered.

Customer Reviews: We actively encourage satisfied customers to leave positive reviews on Google My Business. Timely responses to reviews, whether positive or constructive, demonstrate our commitment to excellent customer service and enhance The Turn House’s reputation.

Posts and Updates: The Posts feature is regularly utilized to share updates about new menu items, upcoming events, and special promotions. These posts appear prominently in Google search results and Google Maps, keeping potential diners informed and engaged.

SERVICES PROVIDE

THE RESULTS

Expansion of More Restaurants
0
Decrease in CPI
0 %
Million Impressions
0
Table Reservations
0 +
Creatives Delivered
0

SIMILAR PROJECTS

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