Smart self-cleaning litter boxes are a new concept. We needed to inform potential
customers about Scoopmate Canada's benefits and features.
With no existing market share, we aimed to boost Scoopmate Canada's
visibility and recognition.
In a competitive market, our goal was to highlight Scoopmate Canada's
affordability, advanced technology, and convenience.
We needed to build trust with potential customers in a market-dominated
by established brands.
Keyword Targeting: Focused on high-intent keywords like “self-cleaning litter box” and “automatic cat litter box” to attract customers ready to purchase.
Ad Extensions: Used site link extensions, callout extensions, and structured snippets to provide additional information and drive higher click-through rates.
Dynamic Search Ads: Implemented to automatically generate relevant ad headlines and landing pages based on the website content, maximizing coverage and efficiency.
Product Feed Optimization: Ensured product titles, descriptions, and images were optimized for relevance and attractiveness to increase the likelihood of clicks and conversions.
Custom Labels: Used to segment products based on performance metrics, enabling more precise bidding strategies and budget allocation.
Remarketing Lists for Search Ads (RLSA):Targeted previous visitors with tailored ads to encourage them to complete their purchase.
Automated Targeting and Bidding: Leveraged Google's machine learning to automatically serve ads across all Google inventory, optimizing for the best performance.
Asset Groups: Created specific asset groups tailored to different customer personas and product features to ensure personalized and relevant ad experiences.
Audience Signals: Provided Google with first-party audience data to guide machine learning algorithms in finding and converting high-value users.
Video Ad Sequencing: Developed a series of video ads to tell a cohesive story about Scoopmate Canada's products, capturing attention and building interest over time.
Custom Intent Audiences: Targeted users based on their recent search be havior to ensure ads were shown to people actively looking for related products.
In-Stream and Discovery Ads: Utilized both ad formats to maximize reach and engagement, driving traffic to the website, and increasing brand awareness.
Targeted Audiences: Used detailed targeting options to reach cat owners and pet enthusiasts, ensuring ads were shown to a highly relevant audience.
Lookalike Audiences:Created lookalike audiences based on existing customers to find new potential buyers with similar characteristics and behaviors.
Carousel Ads: Showcased multiple product features and benefits in a single ad unit, encouraging users to explore more and increasing engagement.
Story Ads:Leveraged the immersive full-screen format of Instagram Stories to de liver visually engaging ads that highlight the product's key features.
Shopping Tags: Enabled shopping tags on posts and stories to allow users to easily purchase products directly from the Instagram app, streamlining the buying process.
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