HELLO MEELA

Magic Clickz propels Hello Meela
from zero to 6,500 sign-ups in 18
months, redefining maternal
support and setting industry
standards.

THEIR STORY

Hello Meela is a modern maternal support platform, committed to offering comprehensive services for expecting families. With a focus on innovation and personalized care, Hello Meela aims to redefine maternal support standards, providing a range of services to make the journey into parenthood seamless and supported. With the vision of extending Hello Meela’s reach to a broader audience, the collaboration between our team at Magic Clickz and Hello Meela has given rise to an innovative digital advertising strategy. Fueled by speed, cost-effectiveness, and creative ingenuity, we’ve orchestrated a swift ascent, propelling Hello Meela to the forefront as a leading brand in the rapidly expanding landscape of maternal support services.
THE CHALLENGE

Educating Potential Users:

Hello Meela needed to educate expectant families about its
unique maternal support services, which were unfamiliar to many.

Building Visibility and Trust:

The platform aimed to increase brand recognition and establish
trust in a competitive market of maternal support services.

Standing Out from Competitors:

Hello Meela faced the challenge of differentiating itself in a
crowded marketplace by highlighting its innovative
approach to supporting families.

Establishing Credibility:

Overcoming skepticism and earning the trust of expectant families
in sensitive maternal and childbirth services was crucial for
Hello Meela's credibility and success.

THE SOLUTION

Keyword Targeting: Implemented highly relevant keywords related to maternal support services and pregnancy care to capture users actively searching for these services.

Ad Copy Optimization: Crafted compelling ad copy that highlights Hello Meela's unique offerings and benefits, ensuring relevance to user search queries.

Ad Extensions: Utilized site link extensions, callout extensions, and structured snippets to provide additional information and increase ad visibility and engagement.

Bid Management: Optimized bids based on performance metrics to ensure cost-effectiveness and maximize ROI.

Audience Targeting: Employed detailed audience targeting based on demographics, interests, and behaviors relevant to expectant families and maternal health.

Creative Design: Developed visually appealing display creatives that resonate with the emotional journey of pregnancy and parenthood, using compelling imagery and messaging.

Remarketing: Implemented remarketing campaigns to re-engage users who have previously visited Hello Meela's website but did not convert, reinforcing brand awareness and encouraging conversions.

User-Centric Design: Optimized landing pages with a focus on user experience (UX), ensuring intuitive navigation, clear call-to-actions (CTAs), and mobile responsiveness.

Content Personalization: Tailored landing page content to align with specific ad campaigns and audiencesegments, delivering relevant information that addresses user needs and interests.

A/B Testing: Conducted ongoing A/B testing of landing page elements such as headlines, CTAs, and visuals to identify high-performing variants and continuously improve conversion rates.

Conversion Tracking: Implemented robust conversion tracking to accurately measure and analyze user interactions and conversions across different touchpoints.

Performance Analysis: Regularly monitored and analyzed key metrics such as conversion rates, bounce rates, and session durations to identify optimization opportunities.

Optimization Strategies: Iteratively optimized conversion paths, forms, and checkout processes to minimize friction and improve the overall user journey towards sign-ups and registrations.

SERVICES PROVIDE

THE RESULTS

In an astonishing 18 months, Hello Meela celebrated
incredible achievements:

Garnered an impressive
0 M
Secured a remarkable
sign-ups and registrations
0
Maintained a CPC
$ 0
Achieved an outstanding CTR
0 %

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