SUCCESS STORY

The Bales College won twice as many leads compared to previous campaigns when it showed engaging search ads on Google to targeted audiences during the peak season for student enquiries.

0 +
Increase in school enrollment in 2020 from Google Ads
0 %
Increase in Organic Traffic in this year compared to last year
0 %
Incremental in qualified leads

ABOUT SCHOOL

Bales is a small Independent School and Sixth Form College for ages 11-18 located at London, UK They accept UK and international students Most of their students have grown up locally, with around 15% being international. They value the individual’s potential and put all their efforts into helping each child grow personally and academically.

THE GOAL

Bales College sought to boost visibility within a very niche market. Specific goals consisted of improving online conversions and increasing school enrollments. They teamed up with Magic Clickz in hopes of achieving both objectives.

THE STRATEGY

We’ve implemented an online marketing strategy to include content marketing, search and display advertising, and conversion rate optimization. Additionally, extensive research was conducted on target
personas to establish the most effective content
marketing strategy.

THE OUTCOME

Progress resulting from online marketing has been steady for Bales College. A significant jump in organic conversions and enrollment in the school were two huge achievements.

THE RESULTS

  • 320% Increase In Organic Traffic in this
    year compared to last year
  • 277% Incremental in qualified leads
  • It’s 85% increase in school enrollment in 2020 from Google Ads

PRODUCT USED

Dynamic Ads

Personalize your ads without any manual work

Search ads

Bid on the right keywords toattract customers that are interested.

Display ads

Reach your ideal customers with Display ads.

Remarketing ads

Improve your brand recall and conversion rates.
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