What Does a Google Ads Agency Do?
(And Why Most Business Owners Hire One Too Late) What is a Google Ads Agency? A Google Ads Agency is a team of experts who turn your ad spend into real results, delivering qualified leads, higher ROI, and measurable growth rather than just clicks and traffic. They understand how to target the right audience, write […]
Google Ads Agency POV: Good Traffic vs Good Leads
This is a common issue for businesses investing in Google Ads services or PPC services without a clear focus on lead intent.
Google Ads’ New Campaign Total Budgets
Google Ads’ New Campaign Total Budgets What Changed, Who It’s For, and When to Use It Google Ads has quietly rolled out an update that changes how advertisers can plan and control spend for short-term campaigns. Campaign Total Budgets are now available (open beta) for Search, Performance Max, and Shopping campaigns. Instead of managing daily […]
What Is AI Max in Google Ads?
What Is AI Max in Google Ads? A Practical Guide for Businesses Google Ads has been steadily moving away from keyword-only targeting for years. Broad match, Smart Bidding, and automated creatives all pointed in the same direction: intent matters more than exact phrasing. AI Max is Google making that shift explicit. If you’ve recently seen […]
Google Ads Now Recommends One-Click Linking with Google Analytics
Source: Search Engine Land Google has rolled out a helpful update for advertisers: if your Google Ads account isn’t linked with Google Analytics, you may now see a one-click recommendation to connect the two. This feature appears under the Recommendations tab in your Google Ads Campaigns dashboard, making it simpler than ever to bridge the […]
YOUTUBE MARKETING: YOUR GUIDE FOR VIDEO MARKETING SUCCESS
Video informs people and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text -Lisa Lubin We have a quite interesting topic on our plate for today: YouTube Marketing. Let’s talk about YouTube. We’ve all wasted the afternoon binge-watching random videos on YouTube, wouldn’t […]
WILL METAVERSE CHANGE THE MARKETING TRENDS?
You can think about the metaverse as an embodied internet, where instead of just viewing content you’re in it! – Mark Zuckerberg The ‘Metaverse’ is one of the biggest buzzwords around in 2022, and for good reason. Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward. The term […]
#1 EASIEST WAY TO GROW YOUR BUSINESS: EMAIL MARKETING
Email Marketing has an ability many channels don’t: creating valuable, personal touches at scale. – David Newman E-mail is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It is a highly effective digital marketing strategy. Its high ROI makes […]
CONTENT SCORING: KEY TO CONTENT MARKETING SUCCESS
As we discussed in our previous blog, Content Marketing is undoubtedly one of the most effective strategies for attracting and reaching out to consumers. Moving on with the other half of our last blog, content scoring. So what exactly content scoring means? Why exactly do we call content scoring – A key to content marketing […]
WHY CONTENT MARKETING IS IMPORTANT
“Marketing is telling the world that you are a rock star, content marketing is showing the world that you are one.” – Robert Rose Are you aware of the phrase, “Content is king”? Well, content indeed is! Your content speaks for your brand and your content should be top-notch to stand out from the crowd. […]
