Video informs people and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text
-Lisa Lubin
We have a quite interesting topic on our plate for today: YouTube Marketing. Let’s talk about YouTube.
We’ve all wasted the afternoon binge-watching random videos on YouTube, wouldn’t you agree?
Youtube has always been our major source of entertainment for everyone, be it a small child or a grown-up adult.
Are you aware of the fact that YouTube is a great source of earnings too? In fact, more than half of all marketers use YouTube as part of their marketing strategy.
How does YouTube help in Marketing? Let’s check it out –
YouTube has more than 2.6 billion active users. It clearly justifies its popularity, connectivity, and reach. Marketing through youtube is hitting the bull’s eye, isn’t it?
YouTube has the ability to capture the attention of the audience and here’s where marketers step in and use videos to attract the attention of the ideal audience, this is indeed a great platform for marketers to promote their products/services.
YouTube has a great user base and not only this, YouTube is one of the largest video content sharing platforms and social networks on the internet today. Why won’t anyone take advantage of this fact? A massive user base is exactly what every marketer ever needs.
YouTube is also known for offering greater insights and also offers us free analytics for each video uploaded. YouTube’s insight feature provides all the data you need on the number of views you are getting, your viewers’ demographics, and your subscribers’ status, similar to Google Analytics.
Different types of YouTube ads –
If you are planning on promoting your business through videos, you should be well aware of these ad types:
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads
- Masthead ads
Skippable ads
First up on the list are skippable in-stream video ads, which can be served either before a video or during it. They are called “skippable” because they give the viewer the option to skip the ad after watching for five seconds.
Non-skippable in-stream ads
These ads can also play right before a video or during it, really, the only difference is that there’s not a skip button at all. This type of ad format is useful for the person who is promoting their product/service but can be annoying for the user because it cannot be skipped and the user has to watch the whole thing with or without his interest.
In-feed video ads
In-feed video ads, previously known as Discovery ads, are a way to promote your own YouTube channel content. These ads help us view youtube as a search engine. You could use in-feed ads to gain subscribers and get more video views by appearing as a related YouTube video suggestion.
Bumper ads
Bumper ads are six-second, non-skippable video ads that play right before an actual video. This type of ad format is useful for people who have some small message to deliver and doesn’t need the entire production of a minutes-long video.
Outstream ads
Outstream video ads, also known as in-read or native video, are mobile-specific ads that appear within non-video-based editorial content. These ads might pop up in an app or automatically play in a blog post when the user scrolls over them.
Masthead ads
A masthead video ad auto-plays without sound for up to 30 seconds and appears at the top of the youtube home feed. It only appears on the network’s homepage and cannot target users based on their search history.
Let me now take you through one of our success stories in a YouTube video marketing
Our Goal:
Our mission was to make the client reach their goal through youtube marketing. They wanted to continue their growth trajectory to reach even more people in need of their services. With this in mind, they looked for a digital marketing company that had a proven track record and a history of success. That’s when the client turned to Magic Clickz
Our Strategy:
We rolled up our sleeves, put on our safety goggles, and dove headfirst into polishing up, and filing down the video strategy for the client so that they’d get the return on investment they deserved also we broaden the awareness of the brand and engaged with most valuable audiences.
The result:
With youtube marketing, we successfully drove valuable leads, and here are results right in front of you
- Over 100,712 website visits
- 5,356,874 Impressions delivered
- 2 Lacs+ views on the videos
- Increased view rate with 12.49%
- Reduced Cost per view(CPV) to US$0.01
- Gained engagement over 29K with an engagement rate of 20.90%
Final Words
Hopefully, this article has provided you with a solid overview of the different YouTube ad formats, how they function, and what business objectives they can help you achieve.
Our experts at Magicclickz would be more than happy to help you to explore youtube advertising further and look at which solutions may be the best fit for your brand.
