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ABA Therapy Digital Advertising Success:
Empowering Families with Transformative
Therapy

Achieving a 6.34 ROAS with Over 4,900 Conversions and
Significant Phone Engagement

READ ON

4,900

CONVERSIONS

6.34X

ROAS

27,393,000+

IMPRESSIONS

2,058,000+

CLICKS

Client Overview

The client provides Applied Behavior Analysis (ABA) therapy,
specializing in helping children with Autism Spectrum Disorder (ASD)
and other developmental challenges. The goal was to increase leads,
conversions, and phone call engagement through targeted digital
advertising, while improving brand visibility.

The Challenge

  • Highly Competitive Market: Operating in a competitive space with
    several local and national ABA therapy providers.
  • Diverse Audience Segments: Reaching parents with varying
    needs and locations, from initial awareness to high-intent
    searchers seeking therapy services.
  • Maximizing Conversions: Achieving high conversion rates
    Ensuring that ad spend translated to measurable leads and conversions at an
    optimal cost per acquisition
  • Phone Call Engagement::Encouraging direct inquiries and
    phone calls to drive personalized connections with
    the client’s services.

Services Used

Google Ads

Attract higher-quality leads
and boost your conversions.

Facebook Ads

Be where your shoppers are and
drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store
and elevate your offline sales.

Graphic Design

Showcase your brand to boost
reach and drive engagement.

SEO

Show your app to the right users
andboost downloads and engagement.

Campaigns Executed

To meet the client’s goals, we implemented a multi-phase, conversion-focused strategy that
optimized reach, engagement, and conversion efficiency across various campaign types.

Top-of-Funnel Awareness:

  • Targeted search ads designed to
    introduce ABA therapy services toparents searching for autism therapy
    and related services in the client’s
    key locations: Kansas, Virginia, and
    New Hampshire.
  • Focused on high-volume keyword
    categories like “autism therapy,” “ABA
    therapy near me,” and “ABA therapy
    services.”
GETINTOUCH

Mid-Funnel Engagement

Retargeted users who visited the client’s site or interacted with previous ads, with messaging focusing on the unique benefits of ABA therapy for children with ASD. Personalized ads encouraging parents to schedule consultations and engage with the client for a personalized therapy plan.
GETINTOUCH

Bottom-of-Funnel Conversion

  • High-intent search ads targeting
    those actively searching for ABA
    therapy services in specific states
    (Kansas, Virginia, and New
    Hampshire).
  • Ads focused on driving phone calls
    with direct call-to-action messaging,
    resulting in over 2,800 phone calls.
GETINTOUCH

Ongoing Creative Optimization

A/B testing of ad copy, messaging, and creatives to ensure the best-performing ads were optimized continuously, improving click-through rates (CTR) and conversion rates.

Budget Allocation

Dynamic budget allocation ensured scaling on high-performing campaigns while optimizing the cost per acquisition (CPA).
GETINTOUCH

The Results

  • 2,058,000+ Clicksdriving quality traffic to the site
  • 27,393,000+ Impressions across Google Search and Display
  • 4,900 Conversions, demonstrating strong engagement and interest
  • 2,800 Phone Callsindicating direct interest from potential clients
  • Conversion Value of $30,000,000, highlighting the substantial revenue potential
  • ROAS of 6.34x,showcasing an efficient return on ad spend
  • Efficient scaling of campaigns while maintaining a strong conversion rate
CLICKS
0 +
CLICKS
0 +
IMPRESSIONS
0 +

Client Testimonial

"Working with this digital advertising team has been transformative for our growth. Their strategic approach has helped us achieve incredible results, particularly in boosting enrollments and phone calls. The campaigns have delivered a strong ROI, and the support from the team has been top-notch throughout the process."
Marketing Director,
Aluma Care

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Ready to Optimize Your ABA Therapy Campaigns?

If you’re looking to drive meaningful engagement, increase enrollments, and scale your ABA therapy services, we can help! Our data-driven digital strategies deliver strong results, ensuring that your therapy
center’s services reach the right families at the right time.
LET’S TALK – BOOK YOUR FREE STRATEGY CALL TODAY

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