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Applied Behavior Analysis (ABA) Therapy
Digital Advertising Success:DrivingClient
Engagement and Boosting Conversions

Achieving Exceptional Results with 1,200 Conversions and
$105,000 in Conversion Value

READ ON

1,200

CONVERSIONS

400

PHONE CALLS

11,847,000+

IMPRESSIONS

$105,002

CONVERSION VALUE

Client Overview

Applied Behavior Analysis (ABA) therapy is a leading solution in the
treatment of children with Autism Spectrum Disorder (ASD) and other
behavioral challenges. The goal was to increase service bookings and
awareness of ABA therapy through targeted digital advertising,
optimizing both engagement and conversions.

The Challenge

  • Highly Competitive Market: Operating in a competitive space with
    several local and national ABA therapy providers.
  • Diverse Audience Segments: Reaching parents of children with
    autism, as well as those managing behavioral challenges, and
    effectively engaging them with personalized messaging.
  • Maximizing Conversions: Achieving high conversion rates
    while efficiently managing ad spend.
  • Budget Optimization: Scaling ad spend across various
    platforms without overspending while maintaining strong
    ROAS.

Services Used

Google Ads

Attract higher-quality leads and boost your conversions.

Facebook Ads

Be where your shoppers are and drive more traffic and sales.

Youtube Ads

Drive foot traffic to your store and elevate your offline sales.

Graphic Design

Showcase your brand to boost reach and drive engagement.

SEO

Show your app to the right users and boost downloads and engagement.

Campaigns Executed

To achieve ambitious engagement and conversion goals, we designed a multi-stage, performance-
driven digital advertising approach emphasizing reach, engagement, and conversion

Top-of-Funnel Awareness

Eye-catching search ads targeting
parents in Maryland, focusing on the
benefits of ABA therapy and introducing
the brand to individuals actively
searching for solutions.

GETINTOUCH

Mid-Funnel Engagement

Retargeting past site visitors, clickers, and
individuals showing intent through
personalized offers and service-focused
messaging, building familiarity with the
brand.

GETINTOUCH

Bottom-of-Funnel Conversion

Intent-based keyword targeting and specific campaign focuses on ABA therapy services, driving parents who are ready to make decisions to contact or book consultations.
GETINTOUCH

Ongoing Optimization

Continuous A/B testing of ad creatives,
messaging, and formats to refine targeting
and optimize the conversion process.

GETINTOUCH

Budget Allocation

Prioritizing high-performing keywords and campaigns, ensuring that ad spend was distributed dynamically based on performance.
GETINTOUCH

Top-of-Funnel Awareness

Eye-catching search ads targeting
parents in Maryland, focusing on the
benefits of ABA therapy and introducing
the brand to individuals actively
searching for solutions.

GETINTOUCH
GETINTOUCH

Bottom-of-Funnel Conversion

Intent-based keyword targeting and specific campaign focuses on ABA therapy services, driving parents who are ready to make decisions to contact or book consultations.
GETINTOUCH

Budget Allocation

Prioritizing high-performing keywords and campaigns, ensuring that ad spend was distributed dynamically based on performance.
GETINTOUCH

The Results

  • 392 Clicks at ̣optimized CPC rates
  • 11,847,000+ Impressions across multiple platforms
  • 374+ Conversions resulting in meaningful client engagements
  • 1,200 Conversions driving strong client engagement
  • 400 Phone Calls resulting from highly targeted search campaigns
  • Conversion Value of $105,002, showcasing the success in driving high-value leads
  • Effective scaling of campaigns while maintaining high
    conversion efficiency.
CONVERSIONS
0 +
CLICKS
0 +
PHONE CALLS
0 +
IMPRESSIONS
0 +

Client Testimonial

“Working with the team has been a transformative experience for our digital outreach. Their approach to
targeting, creative optimization, and budget management led to a remarkable increase in conversions. The
insights and strategies they provided helped us connect with families in need of ABA therapy, delivering
significant value to our organization. We look forward to continuing this partnership and seeing even greater
success in the future.”
Marketing Director,
ABA Therapy

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Ready to Scale Your Digital Advertising Campaigns?

Whether you’re a growing provider in the ABA therapy space or an established brand, our data-driven
strategies can help you connect with more families, reduce client acquisition costs, and increase service
bookings.

LET’S TALK! CONTACT US FOR A FREE STRATEGY CALL.

24,859,684+

Leads Driven For Clients

$ 24,859,684+

Revenue Driven For Clients

3,212,407

Hours of Expertise
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