HELLO MEELA
Magic Clickz propels Hello Meela
from zero to 6,500 sign-ups in 18
months, redefining maternal
support and setting industry
standards.
Hello Meela USA (Case Study)
THE CHALLENGE
Educating Potential Users:
Hello Meela needed to educate expectant families about its
unique maternal support services, which were unfamiliar to many.
Building Visibility and Trust:
The platform aimed to increase brand recognition and establish
trust in a competitive market of maternal support services.
Standing Out from Competitors:
Hello Meela faced the challenge of differentiating itself in a
crowded marketplace by highlighting its innovative
approach to supporting families.
Establishing Credibility:
Overcoming skepticism and earning the trust of expectant families
in sensitive maternal and childbirth services was crucial for
Hello Meela's credibility and success.
THE SOLUTION
- Google Ads: (Search and Display)
- - Search Ads:
Keyword Targeting: Implemented highly relevant keywords related to maternal support services and pregnancy care to capture users actively searching for these services.
Ad Copy Optimization: Crafted compelling ad copy that highlights Hello Meela's unique offerings and benefits, ensuring relevance to user search queries.
Ad Extensions: Utilized site link extensions, callout extensions, and structured snippets to provide additional information and increase ad visibility and engagement.
Bid Management: Optimized bids based on performance metrics to ensure cost-effectiveness and maximize ROI.
- - Display Ads:
Audience Targeting: Employed detailed audience targeting based on demographics, interests, and behaviors relevant to expectant families and maternal health.
Creative Design: Developed visually appealing display creatives that resonate with the emotional journey of pregnancy and parenthood, using compelling imagery and messaging.
Remarketing: Implemented remarketing campaigns to re-engage users who have previously visited Hello Meela's website but did not convert, reinforcing brand awareness and encouraging conversions.
- Landing Page Optimization:
User-Centric Design: Optimized landing pages with a focus on user experience (UX), ensuring intuitive navigation, clear call-to-actions (CTAs), and mobile responsiveness.
Content Personalization: Tailored landing page content to align with specific ad campaigns and audiencesegments, delivering relevant information that addresses user needs and interests.
A/B Testing: Conducted ongoing A/B testing of landing page elements such as headlines, CTAs, and visuals to identify high-performing variants and continuously improve conversion rates.
- Conversion Rate Optimization:
Conversion Tracking: Implemented robust conversion tracking to accurately measure and analyze user interactions and conversions across different touchpoints.
Performance Analysis: Regularly monitored and analyzed key metrics such as conversion rates, bounce rates, and session durations to identify optimization opportunities.
Optimization Strategies: Iteratively optimized conversion paths, forms, and checkout processes to minimize friction and improve the overall user journey towards sign-ups and registrations.
SERVICES PROVIDE
- GOOGLE ADS (SEARCH AND DISPLAY)
- LANDING PAGE OPTIMIZATION
- CONVERSION RATE OPTIMIZATION
THE RESULTS
In an astonishing 18 months, Hello Meela celebrated
incredible achievements:
sign-ups and registrations
